Brandwave

Cygnett vs Spigen:Which is more popular?

In September 2026, Spigen had more branded searches than Cygnett among phone accessory brands in New Zealand. Spigen had about 1,000 branded searches, while Cygnett had 920. Spigen made up 7% of all phone accessory brand searches we track, and Cygnett accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about phone accessory brands, Spigen appeared in all five answers and Cygnett in two. Spigen was mentioned before Cygnett in every answer.

Among phone accessory brands in New Zealand in September 2026

Who do people search for more?

Spigen, about 9% more searches than Cygnett

Spigen 1K searchesCygnett 920 searches

Who does AI mention more?

Spigen, mentioned in every answer we collected

Spigen in 5 of 5Cygnett in 2 of 5

Who does AI recommend more?

Spigen, named ahead of Cygnett in every answer

Spigen first in 5Cygnett never first

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Top phone accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spigen appeared in all five answers. Cygnett was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Spigen was listed before Cygnett in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. OtterBox2nd
  3. Anker3rd
  4. Belkin4th
  5. Cygnett5th
  6. UGREEN6th
  7. mophie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cygnett2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cygnett or Spigen more popular in search?

This chart shows how often people search Google for Cygnett and Spigen by name. Each line represents a brand's share of searches for all seven phone accessory brands we track, month by month, from searches in New Zealand.

Cygnett and Spigen among phone accessory brands in New Zealand, by month

Share of searches by month for Spigen, Cygnett. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinAnkerOtterBoxUGREENSpigenCygnettmophie
Oct 202529.6%20.1%21.8%8.6%7.2%6.8%6%
Nov 202531.8%20.9%19.1%8.6%6.3%6.9%6.3%
Dec 202536.9%17%17.4%8%5.7%8.6%6.3%
Jan 202631.7%21.4%17%9.3%6.5%8.3%5.8%
Feb 202629.2%26.4%16.1%8.9%6.4%8%5%
Mar 202624.6%32.1%17.8%9.3%5.5%6.1%4.6%
Apr 202629.7%27.6%14.1%9.3%5.4%7.9%6.1%
May 202631.8%22.2%16.9%11.2%5.2%7%5.7%
Jun 202632.1%23.1%17%10.2%5.2%7%5.3%
Jul 202630.3%27.4%15.5%10.5%4.5%6.6%5.3%
Aug 202631.2%26.1%14.3%12%4.3%6.8%5.4%
Sep 202630.3%25.3%16.5%9.6%7%6.4%5%

How has the Cygnett and Spigen comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Cygnett took it in November 2025, Spigen took it in September 2026.
  • Across the 12 months ending September 2026, Cygnett’s share of searches among phone accessory brands in New Zealand moved from 6.8% to 6.4%, and its estimated monthly branded searches moved from 830 to 920.
  • Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands in New Zealand moved from 7.2% to 7%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for New Zealand phone accessory brands in September 2026?

2 changes
  1. In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches.

  2. Estimated monthly branded searches for Cygnett in New Zealand rose 10.8% over 12 measured months, from 830 to 920 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Cygnett’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cygnett

5 branded search terms

  • cygnett
  • cygnett cable
  • cygnett case
  • cygnett charger
  • cygnett power bank

Spigen

1 branded search term

  • spigen

How the Brand Demand Index is measured

Other head-to-heads among phone accessory brands

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