Brandwave

mophie vs Spigen:Which is more popular?

In September 2026, Spigen had more branded searches than mophie among phone accessory brands in New Zealand. Spigen had about 1,000 branded searches, while mophie had 710. Spigen made up 7% of all phone accessory brand searches we track, and mophie accounted for 5%. When we asked ChatGPT and Google AI Overviews about phone accessory brands, Spigen appeared in all five answers and mophie in none.

Among phone accessory brands in New Zealand in September 2026

Who do people search for more?

Spigen, about 41% more searches than mophie

Spigen 1K searchesmophie 710 searches

Who does AI mention more?

Spigen, mentioned in every answer we collected

Spigen in 5 of 5mophie in 0 of 5

Who does AI recommend more?

Spigen, the only one of the two named

Spigen first in 5mophie never named

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Top phone accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spigen appeared in all five answers. mophie did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. OtterBox2nd
  3. Anker3rd
  4. Belkin4th
  5. Cygnett5th
  6. UGREEN6th
  7. mophie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OtterBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spigen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cygnett2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mophie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about phone accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is mophie or Spigen more popular in search?

This chart shows how often people search Google for mophie and Spigen by name. Each line represents a brand's share of searches for all seven phone accessory brands we track, month by month, from searches in New Zealand.

mophie and Spigen among phone accessory brands in New Zealand, by month

Share of searches by month for Spigen, mophie. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinAnkerOtterBoxUGREENSpigenCygnettmophie
Oct 202529.6%20.1%21.8%8.6%7.2%6.8%6%
Nov 202531.8%20.9%19.1%8.6%6.3%6.9%6.3%
Dec 202536.9%17%17.4%8%5.7%8.6%6.3%
Jan 202631.7%21.4%17%9.3%6.5%8.3%5.8%
Feb 202629.2%26.4%16.1%8.9%6.4%8%5%
Mar 202624.6%32.1%17.8%9.3%5.5%6.1%4.6%
Apr 202629.7%27.6%14.1%9.3%5.4%7.9%6.1%
May 202631.8%22.2%16.9%11.2%5.2%7%5.7%
Jun 202632.1%23.1%17%10.2%5.2%7%5.3%
Jul 202630.3%27.4%15.5%10.5%4.5%6.6%5.3%
Aug 202631.2%26.1%14.3%12%4.3%6.8%5.4%
Sep 202630.3%25.3%16.5%9.6%7%6.4%5%

How has the mophie and Spigen comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: mophie took it in December 2025, Spigen took it in January 2026, mophie took it in April 2026, Spigen took it in September 2026.
  • Across the 12 months ending September 2026, mophie’s share of searches among phone accessory brands in New Zealand moved from 6% to 5%, and its estimated monthly branded searches moved from 730 to 710.
  • Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands in New Zealand moved from 7.2% to 7%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for New Zealand phone accessory brands in September 2026?

1 change
  1. In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using mophie’s and Spigen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

mophie

7 branded search terms

  • mophie
  • mophie cable
  • mophie case
  • mophie charger
  • mophie power bank
  • mophie powerstation
  • mophie wireless charger

Spigen

1 branded search term

  • spigen

How the Brand Demand Index is measured

Other head-to-heads among phone accessory brands

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