How popular isApple MagSafe?
In September 2026, people searched for Apple MagSafe by name about 700 times in New Zealand, a 45.8% increase from the previous year. These searches made up 8.9% of all New Zealand MagSafe charger brand searches, placing Apple MagSafe fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about MagSafe charger brands, Apple MagSafe appeared in all answers and was the third most recommended of the four.
Apple MagSafe is the fourth most searched of 4 competitors and the third most recommended in AI answers.
BelkinShare of searches 38%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
OtterBoxShare of searches 29.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AnkerShare of searches 24.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Apple MagSafeShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Follow Apple MagSafe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top MagSafe charger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple MagSafe appeared in all five answers. Apple MagSafe is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Anker1st
- Belkin2nd
- Apple MagSafe3rd
- OtterBox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Belkin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple MagSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MagSafe charger brands
5 answers
Asked ChatGPT
“Which MagSafe charger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MagSafe charger brands in New Zealand?”
Asked ChatGPT
“What's the best MagSafe charger brand in New Zealand for a phone charger?”
Searched Google, AI Overview
“wireless charger for iphone”
Searched Google, AI Overview
“magsafe charger”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which MagSafe charger brands compete with Apple MagSafe?
Share of searches by month for Belkin, OtterBox, Anker, Apple MagSafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belkin | OtterBox | Anker | Apple MagSafe |
|---|---|---|---|---|
| Oct 2025 | 36.1% | 39.1% | 17.6% | 7.2% |
| Nov 2025 | 40.1% | 34.5% | 17.8% | 7.6% |
| Dec 2025 | 43.5% | 31.8% | 16.1% | 8.6% |
| Jan 2026 | 40.6% | 31.4% | 18.4% | 9.6% |
| Feb 2026 | 38.6% | 31% | 18.7% | 11.6% |
| Mar 2026 | 33.3% | 34.4% | 19.8% | 12.5% |
| Apr 2026 | 40.5% | 28.4% | 21% | 10.1% |
| May 2026 | 36.2% | 26.5% | 17.6% | 19.6% |
| Jun 2026 | 33.9% | 24.3% | 16.1% | 25.7% |
| Jul 2026 | 34.2% | 24.1% | 17.1% | 24.6% |
| Aug 2026 | 37.7% | 24% | 20.6% | 17.7% |
| Sep 2026 | 38% | 29.1% | 24.1% | 8.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 3K | +2.7% | +0.3 points | |
| 2, held 2nd | 29.1% | 2.3K | +23.7% | +5.1 points | |
| 3, held 3rd | 24.1% | 1.9K | +18.8% | +3.4 points | |
| 4, held 4th | 8.9% | 700 | -48.9% | -8.8 points |
1.
Belkin38%
Held 1st. 3K estimated branded searches, +2.7% vs prior month. Share +0.3 points.
2.
OtterBox29.1%
Held 2nd. 2.3K estimated branded searches, +23.7% vs prior month. Share +5.1 points.
3.
Anker24.1%
Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +3.4 points.
8.9%
Held 4th. 700 estimated branded searches, -48.9% vs prior month. Share -8.8 points.
Compare popularity between Apple MagSafe and its closest rivals
Every comparison with Apple MagSafe
3 comparisons
How has branded search demand for Apple MagSafe changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple MagSafe in New Zealand rose from 480 to 700.
- Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands in New Zealand increased from 7.2% to 8.9%.
- Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands in New Zealand peaked at 25.7% in June 2026 and was lowest at 7.2% in October 2025.
How did search popularity change for New Zealand MagSafe charger brands in September 2026?
4 changes
In September 2026, OtterBox gained share of searches among MagSafe charger brands in New Zealand, from 24% to 29.1%.
In September 2026, Anker gained share of searches among MagSafe charger brands in New Zealand, from 20.6% to 24.1%.
In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands in New Zealand, from 17.7% to 8.9%.
Belkin’s share of searches among MagSafe charger brands in New Zealand has gained ground for 3 months in a row, from 33.9% to 38% in September 2026.
How are Apple MagSafe’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple MagSafe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple magsafe
- apple magsafe charger
Who owns Apple MagSafe?
Apple MagSafe is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Photos / Google Photos, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.
Do you work for Apple MagSafe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple MagSafe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.