Brandwave

Anker vs Apple MagSafe:Which is more popular?

In September 2026, Anker had more branded searches than Apple MagSafe among MagSafe charger brands in New Zealand. Anker had about 1,900 branded searches, while Apple MagSafe had 700. Anker made up 24.1% of all MagSafe charger brand searches we track, and Apple MagSafe accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about MagSafe charger brands, Apple MagSafe appeared in all five answers and Anker in three. Anker was mentioned before Apple MagSafe in three out of four answers.

Among MagSafe charger brands in New Zealand in September 2026

Who do people search for more?

Anker, about 3 searches for every 1 for Apple MagSafe

Anker 1.9K searchesApple MagSafe 700 searches

Who does AI mention more?

Apple MagSafe, mentioned in every answer we collected

Apple MagSafe in 5 of 5Anker in 3 of 5

Who does AI recommend more?

Anker, named ahead of Apple MagSafe in 3 of 4 answers

Anker first in 3Apple MagSafe first in 1

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Top MagSafe charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple MagSafe appeared in all five answers. Anker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Anker was listed before Apple MagSafe in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Belkin2nd
  3. Apple MagSafe3rd
  4. OtterBox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple MagSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OtterBox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MagSafe charger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anker or Apple MagSafe more popular in search?

This chart shows how often people search Google for Anker and Apple MagSafe by name. Each line represents a brand's share of searches for all four MagSafe charger brands we track, month by month, from searches in New Zealand.

Anker and Apple MagSafe among MagSafe charger brands in New Zealand, by month

Share of searches by month for Anker, Apple MagSafe. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinOtterBoxAnkerApple MagSafe
Oct 202536.1%39.1%17.6%7.2%
Nov 202540.1%34.5%17.8%7.6%
Dec 202543.5%31.8%16.1%8.6%
Jan 202640.6%31.4%18.4%9.6%
Feb 202638.6%31%18.7%11.6%
Mar 202633.3%34.4%19.8%12.5%
Apr 202640.5%28.4%21%10.1%
May 202636.2%26.5%17.6%19.6%
Jun 202633.9%24.3%16.1%25.7%
Jul 202634.2%24.1%17.1%24.6%
Aug 202637.7%24%20.6%17.7%
Sep 202638%29.1%24.1%8.9%

How has the Anker and Apple MagSafe comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Apple MagSafe took it in May 2026, Anker took it in August 2026.
  • Across the 12 months ending September 2026, Anker’s share of searches among MagSafe charger brands in New Zealand moved from 17.6% to 24.1%, and its estimated monthly branded searches moved from 1.2K to 1.9K.
  • Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands in New Zealand moved from 7.2% to 8.9%, and its estimated monthly branded searches moved from 480 to 700.

How did search popularity change for New Zealand MagSafe charger brands in September 2026?

2 changes

  1. In September 2026, Anker gained share of searches among MagSafe charger brands in New Zealand, from 20.6% to 24.1%.

  2. In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands in New Zealand, from 17.7% to 8.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Anker’s and Apple MagSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anker

4 branded search terms

  • anker
  • anker nano
  • anker nebula
  • anker power station

Apple MagSafe

2 branded search terms

  • apple magsafe
  • apple magsafe charger

How the Brand Demand Index is measured

Other head-to-heads among MagSafe charger brands

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