Brandwave

ASUS vs Samsung:Which is more popular?

In September 2026, ASUS had more branded searches than Samsung among computer monitor brands in New Zealand. ASUS had about 7,440 branded searches, while Samsung had 2,090. ASUS made up 57.9% of all computer monitor brand searches we track, and Samsung accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about computer monitor brands, ASUS and Samsung each appeared in four of the five answers. ASUS was mentioned before Samsung in three out of four answers.

Among computer monitor brands in New Zealand in September 2026

Who do people search for more?

ASUS, about 4 searches for every 1 for Samsung

ASUS 7.4K searchesSamsung 2.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

ASUS in 4 of 5Samsung in 4 of 5

Who does AI recommend more?

ASUS, named ahead of Samsung in 3 of 4 answers

ASUS first in 3Samsung first in 1

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Top computer monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ASUS was listed before Samsung in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. ASUS2nd
  3. LG3rd
  4. Samsung4th
  5. BenQ5th
  6. AOC6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BenQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AOC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about computer monitor brands

5 answers

  • Asked ChatGPT

    “Which computer monitor brand should I buy in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4AOC

  • Asked ChatGPT

    “What are the best computer monitor brands in New Zealand?”

    1. 1Dell
    2. 2ASUS
    3. 3LG
    4. 4Samsung
    5. 5BenQ
    6. 6AOC

  • Asked ChatGPT

    “What's the best computer monitor brand in New Zealand for a desktop setup?”

    1. 1Dell
    2. 2ASUS
    3. 3LG
    4. 4BenQ
    5. 5Samsung

  • Searched Google, AI Overview

    “gaming monitor nz”

    1. 1Samsung
    2. 2ASUS

  • Searched Google, AI Overview

    “4k monitor nz”

    1. 1Dell
    2. 2LG
    3. 3BenQ
    4. 4Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ASUS or Samsung more popular in search?

This chart shows how often people search Google for ASUS and Samsung by name. Each line represents a brand's share of searches for all six computer monitor brands we track, month by month, from searches in New Zealand.

ASUS and Samsung among computer monitor brands in New Zealand, by month

Share of searches by month for ASUS, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSSamsungAOCLGDellBenQ
Oct 202557.1%16.2%9.6%8.2%7.4%1.5%
Nov 202559.6%15.1%8.8%8.9%6.3%1.3%
Dec 202557.7%17.1%10%8.1%5.8%1.4%
Jan 202658.3%14.7%11.2%8%6.6%1.3%
Feb 202661.2%13.7%8.8%7.6%7%1.7%
Mar 202661.3%12.9%9.2%7.9%7.4%1.3%
Apr 202655.5%15.9%9.9%8.4%8.6%1.8%
May 202658.8%14.7%9.5%8.2%7.3%1.7%
Jun 202657%14.8%9.6%9.4%7.1%2%
Jul 202652.9%13.9%14.8%9.5%6.6%2.2%
Aug 202655.1%15.9%11.5%8.2%7.5%1.8%
Sep 202657.9%16.3%10.3%7.3%6.8%1.4%

How has the ASUS and Samsung comparison changed over the last 12 months?

3 findings
  • ASUS was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among computer monitor brands in New Zealand moved from 57.1% to 57.9%, and its estimated monthly branded searches moved from 7.3K to 7.4K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among computer monitor brands in New Zealand moved from 16.2% to 16.3%, and its estimated monthly branded searches held steady at 2.1K.

How did search popularity change for New Zealand computer monitor brands in September 2026?

1 change

  1. In September 2026, ASUS gained share of searches among computer monitor brands in New Zealand, from 55.1% to 57.9%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using ASUS’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

16 branded search terms

  • asus
  • asus art monitor
  • asus chrome
  • asus gaming monitor
  • asus monitor
  • asus monitor oled
  • asus proart
  • asus rog
  • asus rog monitor
  • asus tuf
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus zenbook
  • asus zenbook 14

Samsung

5 branded search terms

  • monitor samsung gaming
  • samsung 4k monitor
  • samsung curved monitor
  • samsung monitor
  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among computer monitor brands

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