Dell vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Dell among computer monitor brands in New Zealand. Samsung had about 2,090 branded searches, while Dell had 870. Samsung made up 16.3% of all computer monitor brand searches we track, and Dell accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about computer monitor brands, Dell and Samsung each appeared in four of the five answers. Dell was mentioned before Samsung in three out of four answers.
Who do people search for more?
Samsung, about 2 searches for every 1 for Dell
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Dell, named ahead of Samsung in 3 of 4 answers
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Top computer monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dell was listed before Samsung in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BenQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AOC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about computer monitor brands
5 answers
Asked ChatGPT
“Which computer monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best computer monitor brands in New Zealand?”
Asked ChatGPT
“What's the best computer monitor brand in New Zealand for a desktop setup?”
Searched Google, AI Overview
“gaming monitor nz”
Searched Google, AI Overview
“4k monitor nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dell or Samsung more popular in search?
This chart shows how often people search Google for Dell and Samsung by name. Each line represents a brand's share of searches for all six computer monitor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samsung, Dell. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASUS | Samsung | AOC | LG | Dell | BenQ |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 16.2% | 9.6% | 8.2% | 7.4% | 1.5% |
| Nov 2025 | 59.6% | 15.1% | 8.8% | 8.9% | 6.3% | 1.3% |
| Dec 2025 | 57.7% | 17.1% | 10% | 8.1% | 5.8% | 1.4% |
| Jan 2026 | 58.3% | 14.7% | 11.2% | 8% | 6.6% | 1.3% |
| Feb 2026 | 61.2% | 13.7% | 8.8% | 7.6% | 7% | 1.7% |
| Mar 2026 | 61.3% | 12.9% | 9.2% | 7.9% | 7.4% | 1.3% |
| Apr 2026 | 55.5% | 15.9% | 9.9% | 8.4% | 8.6% | 1.8% |
| May 2026 | 58.8% | 14.7% | 9.5% | 8.2% | 7.3% | 1.7% |
| Jun 2026 | 57% | 14.8% | 9.6% | 9.4% | 7.1% | 2% |
| Jul 2026 | 52.9% | 13.9% | 14.8% | 9.5% | 6.6% | 2.2% |
| Aug 2026 | 55.1% | 15.9% | 11.5% | 8.2% | 7.5% | 1.8% |
| Sep 2026 | 57.9% | 16.3% | 10.3% | 7.3% | 6.8% | 1.4% |
How has the Dell and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Dell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among computer monitor brands in New Zealand moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 940 to 870.
- Across the 12 months ending September 2026, Samsung’s share of searches among computer monitor brands in New Zealand moved from 16.2% to 16.3%, and its estimated monthly branded searches held steady at 2.1K.
How did search popularity change for New Zealand computer monitor brands in September 2026?
1 change
In September 2026, Dell lost share of searches among computer monitor brands in New Zealand, from 7.5% to 6.8%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Dell’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among computer monitor brands
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