Brandwave

Kate Spade vs Louis Vuitton:Which is more popular by branded search in New Zealand?

In August 2026, Louis Vuitton had more branded searches than Kate Spade among handbag brands in New Zealand. Louis Vuitton was estimated to have 45.9K branded searches compared to Kate Spade’s 11.8K, and held a 31.8% Share of Search versus Kate Spade’s 8.1%.

Share of Search among handbag brands in New Zealand in August 2026Which is more popular in search, Kate Spade or Louis Vuitton?
Kate Spade8.1%11.8K searches
vs
Louis Vuitton31.8%45.9K searches

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Which is more popular in search, Kate Spade or Louis Vuitton?

Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kate Spade and Louis Vuitton among handbag brands in New Zealand, by month

Share of Search by month for Louis Vuitton, Kate Spade. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonCoachStatus AnxietySabenKate SpadeLongchampMichael KorsMimco
Oct 202538.8%13.1%11.8%11.6%8.6%6.2%8.3%1.6%
Nov 202531.2%12.4%14.9%15.7%9.8%5.9%8.7%1.5%
Dec 202533.9%16.6%13.4%9.7%9.4%5.6%9.9%1.5%
Jan 202636.8%16.9%11%9.9%8%7.5%8.4%1.5%
Feb 202637.8%16.6%10%11.8%8.1%6.8%7.4%1.5%
Mar 202638.1%17.1%11.9%10.7%7.4%6.6%6.8%1.4%
Apr 202638.8%19.1%10.1%9.6%8.2%6.1%6.7%1.5%
May 202636.1%18.8%9.2%12%9%6%7.5%1.4%
Jun 202632.3%23.2%10.6%11.4%7.6%6.7%6.9%1.3%
Jul 202634.9%23.9%9.1%8.9%7.6%6.9%7.5%1.3%
Aug 202631.8%22.7%10.5%10.3%8.1%7.9%7.3%1.2%
Sep 2026————————

How has the Kate Spade and Louis Vuitton comparison changed over the last 12 months?

  • Louis Vuitton was ahead of Kate Spade in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands in New Zealand moved from 8.6% to 8.1%, and its estimated monthly branded searches moved from 10.8K to 11.8K.
  • Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand moved from 38.8% to 31.8%, and its estimated monthly branded searches moved from 48.7K to 45.9K.

How did search popularity change for New Zealand handbag brands in August 2026?

  1. In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.

  2. In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Kate Spade’s and Louis Vuitton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kate Spade

22 branded search terms

  • kate spade
  • kate spade bag
  • kate spade cardholder
  • kate spade crossbody bag
  • kate spade handbag
  • kate spade near me
  • kate spade new
  • kate spade nz
  • kate spade online
  • kate spade outlet
  • kate spade perfumes
  • kate spade purses
  • kate spade tote
  • kate spade tote bag
  • kate spade wallet
  • katespade
  • katespade bag
  • katespade com
  • katespade handbag
  • katespade nz
  • katespade tote
  • katespade wallet

Louis Vuitton

26 branded search terms

  • imagination louis vuitton
  • louis vuitton
  • louis vuitton card holder
  • louis vuitton handbag
  • louis vuitton imagination
  • louis vuitton near me
  • louis vuitton neverfull
  • louis vuitton neverfull mm
  • louis vuitton new zealand
  • louis vuitton ombre nomade
  • louis vuitton online
  • louis vuitton wallet men
  • louisvuitton
  • louisvuitton bag
  • louisvuitton handbag
  • louisvuitton nz
  • louisvuitton tote
  • louisvuitton wallet
  • lv
  • lv bag men
  • lv belt
  • lv perfume
  • lv purse
  • lv scarf
  • lv shoes
  • lv sunglasses

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.