Gucci vs Louis Vuitton:Which is more popular by branded search in New Zealand?
In August 2026, Louis Vuitton had more branded searches than Gucci among luxury fashion houses in New Zealand. Louis Vuitton was estimated to have 45.9K branded searches compared to Gucci’s 26.2K, and held a 27.5% Share of Search versus Gucci’s 15.7%.
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Which is more popular in search, Gucci or Louis Vuitton?
Compare the luxury fashion houses New Zealand shoppers search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Louis Vuitton, Gucci. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 14.5% | 18.1% | 12% | 9.7% | 7.8% | 6.9% |
| Nov 2025 | 28.5% | 15% | 18.5% | 13.8% | 10.5% | 7.2% | 6.6% |
| Dec 2025 | 29.2% | 16.9% | 17% | 13.7% | 10% | 7.2% | 6% |
| Jan 2026 | 31.1% | 15.3% | 16.8% | 12.4% | 9.8% | 8.4% | 6.2% |
| Feb 2026 | 30.4% | 16% | 17.4% | 12.5% | 9.5% | 8.3% | 5.9% |
| Mar 2026 | 31.4% | 16% | 16.5% | 11.8% | 9.8% | 8.7% | 5.8% |
| Apr 2026 | 31.3% | 15.5% | 17.1% | 12.2% | 9.4% | 8.5% | 6.1% |
| May 2026 | 29.1% | 19.4% | 16.7% | 11.1% | 8.8% | 8.8% | 6% |
| Jun 2026 | 29.1% | 23.6% | 14.5% | 10.2% | 8.8% | 8.5% | 5.3% |
| Jul 2026 | 30.8% | 17.9% | 15.5% | 12.3% | 9.5% | 8.3% | 5.8% |
| Aug 2026 | 27.5% | 18.3% | 15.7% | 12.6% | 10% | 8.2% | 7.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Gucci and Louis Vuitton comparison changed over the last 12 months?
3 findings
- Louis Vuitton was ahead of Gucci in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand moved from 18.1% to 15.7%, and its estimated monthly branded searches moved from 28.5K to 26.2K.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand moved from 30.9% to 27.5%, and its estimated monthly branded searches moved from 48.7K to 45.9K.
How did search popularity change for New Zealand luxury fashion houses in August 2026?
1 change
In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Gucci’s and Louis Vuitton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gucci
25 branded search terms
- gucci
- gucci bag
- gucci bloom
- gucci bloom parfum
- gucci cologne
- gucci com
- gucci eau de parfum
- gucci flora
- gucci fragrance
- gucci frame
- gucci guilty
- gucci handbags
- gucci m
- gucci near me
- gucci new zealand
- gucci nz
- gucci online
- gucci perfume
- gucci rush
- gucci shoes
- gucci sunglasses
- gucci waist bag
- gucci wallets
- house of gucci
- ladies gucci sunglasses
Louis Vuitton
26 branded search terms
- imagination louis vuitton
- louis vuitton
- louis vuitton card holder
- louis vuitton handbag
- louis vuitton imagination
- louis vuitton near me
- louis vuitton neverfull
- louis vuitton neverfull mm
- louis vuitton new zealand
- louis vuitton ombre nomade
- louis vuitton online
- louis vuitton wallet men
- louisvuitton
- louisvuitton bag
- louisvuitton handbag
- louisvuitton nz
- louisvuitton tote
- louisvuitton wallet
- lv
- lv bag men
- lv belt
- lv perfume
- lv purse
- lv scarf
- lv shoes
- lv sunglasses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.