How popular isGucci in search?
In August 2026, there were an estimated 26.2K branded searches for Gucci in New Zealand which is down 7.9% over the last 11 months. Gucci holds 14.4% estimated Share of Search among New Zealand fragrance brands and is ranked 4th of 10 competitors for search popularity.
Dior Beauty20.5%
Chanel16.8%Yves Saint Laurent16.3%
Gucci14.4%Versace14.1%
Tom Ford7.3%
Jo Malone3.9%
Rabanne2.8%
Carolina Herrera2.8%
Viktor&Rolf1.1%
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Which fragrance brands compete with Gucci?
Share of Search by month for Dior Beauty, Chanel, Yves Saint Laurent, Gucci, Versace, Tom Ford, Jo Malone, Rabanne, Carolina Herrera. The figures are in the table below the chart.
View monthly share of search table
| Month | Dior Beauty | Chanel | Yves Saint Laurent | Gucci | Versace | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 14.1% | 15.7% | 17.7% | 15.4% | 8.7% | 4.2% | 2.6% | 2.4% | 1.1% |
| Nov 2025 | 17.9% | 13.9% | 16.4% | 17.1% | 15.7% | 7% | 5.2% | 2.7% | 2.8% | 1.2% |
| Dec 2025 | 17.2% | 15.5% | 17.4% | 15.6% | 14.8% | 6.6% | 5.5% | 3.4% | 2.9% | 1.2% |
| Jan 2026 | 17.9% | 16.4% | 16.6% | 18% | 14.2% | 7.2% | 3.8% | 2.5% | 2.5% | 0.94% |
| Feb 2026 | 17.9% | 16.5% | 16% | 17.9% | 14.2% | 7% | 4% | 3.2% | 2.3% | 0.98% |
| Mar 2026 | 18.3% | 16.6% | 15.9% | 17.1% | 13.8% | 7.3% | 4.5% | 2.8% | 2.7% | 1.1% |
| Apr 2026 | 18.6% | 16% | 15.8% | 17.7% | 14.1% | 7.2% | 4.3% | 2.7% | 2.8% | 0.91% |
| May 2026 | 19.4% | 18.9% | 14.1% | 16.3% | 14.4% | 6.8% | 4% | 2.4% | 2.7% | 1.1% |
| Jun 2026 | 17.7% | 23.4% | 14.8% | 14.4% | 12.7% | 7.2% | 3.7% | 2.7% | 2.4% | 1% |
| Jul 2026 | 18.6% | 17.7% | 16.6% | 15.3% | 12.9% | 7.5% | 4.6% | 2.8% | 2.6% | 1.4% |
| Aug 2026 | 20.5% | 16.8% | 16.3% | 14.4% | 14.1% | 7.3% | 3.9% | 2.8% | 2.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 20.5% | 37.4K | +24.8% | +1.9 points | |
| 2, held 2nd | 16.8% | 30.7K | +7.5% | -0.9 points | |
| 3, held 3rd | 16.3% | 29.7K | +11% | -0.3 points | |
| 4, held 4th | 14.4% | 26.2K | +6.4% | -0.9 points | |
| 5, held 5th | 14.1% | 25.7K | +22.8% | +1.1 points | |
| 6, held 6th | 7.3% | 13.4K | +11% | -0.1 points | |
| 7, held 7th | 3.9% | 7.1K | -5.1% | -0.7 points | |
| 8, held 8th | 2.8% | 5.2K | +17.1% | +0.1 points | |
| 9, held 9th | 2.8% | 5.2K | +21.3% | +0.2 points | |
| 10, held 10th | 1.1% | 1.9K | -17.6% | -0.4 points |
20.5%
held 1st · 37.4K estimated branded searches · +24.8% vs prior month · +1.9 points
2.
Chanel16.8%
held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · -0.9 points
16.3%
held 3rd · 29.7K estimated branded searches · +11% vs prior month · -0.3 points
4.
Gucci14.4%
held 4th · 26.2K estimated branded searches · +6.4% vs prior month · -0.9 points
5.
14.1%
held 5th · 25.7K estimated branded searches · +22.8% vs prior month · +1.1 points
6.
7.3%
held 6th · 13.4K estimated branded searches · +11% vs prior month · -0.1 points
3.9%
held 7th · 7.1K estimated branded searches · -5.1% vs prior month · -0.7 points
8.
Rabanne2.8%
held 8th · 5.2K estimated branded searches · +17.1% vs prior month · +0.1 points
2.8%
held 9th · 5.2K estimated branded searches · +21.3% vs prior month · +0.2 points
10.
Viktor&Rolf1.1%
held 10th · 1.9K estimated branded searches · -17.6% vs prior month · -0.4 points
Compare search popularity between Gucci and its closest rivals
How has branded search demand for Gucci changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gucci in New Zealand fell from 28.5K to 26.2K.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand decreased from 17.7% to 14.4%.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand peaked at 18% in January 2026 and was lowest at 14.4% in August 2026.
- Across the 11 months ending August 2026, Gucci fell from 2nd to 4th among fragrance brands in New Zealand.
How did search popularity change for New Zealand fragrance brands in August 2026?
6 changes
In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%.
In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%.
In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%.
In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%.
In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%.
Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026.
Which luxury fashion houses compete with Gucci?
Share of Search by month for Louis Vuitton, Chanel, Gucci, Prada, Saint Laurent, Hermès, Dior. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 14.5% | 18.1% | 12% | 9.7% | 7.8% | 6.9% |
| Nov 2025 | 28.5% | 15% | 18.5% | 13.8% | 10.5% | 7.2% | 6.6% |
| Dec 2025 | 29.2% | 16.9% | 17% | 13.7% | 10% | 7.2% | 6% |
| Jan 2026 | 31.1% | 15.3% | 16.8% | 12.4% | 9.8% | 8.4% | 6.2% |
| Feb 2026 | 30.4% | 16% | 17.4% | 12.5% | 9.5% | 8.3% | 5.9% |
| Mar 2026 | 31.4% | 16% | 16.5% | 11.8% | 9.8% | 8.7% | 5.8% |
| Apr 2026 | 31.3% | 15.5% | 17.1% | 12.2% | 9.4% | 8.5% | 6.1% |
| May 2026 | 29.1% | 19.4% | 16.7% | 11.1% | 8.8% | 8.8% | 6% |
| Jun 2026 | 29.1% | 23.6% | 14.5% | 10.2% | 8.8% | 8.5% | 5.3% |
| Jul 2026 | 30.8% | 17.9% | 15.5% | 12.3% | 9.5% | 8.3% | 5.8% |
| Aug 2026 | 27.5% | 18.3% | 15.7% | 12.6% | 10% | 8.2% | 7.6% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.5% | 45.9K | -6.5% | -3.4 points | |
| 2, held 2nd | 18.3% | 30.7K | +7.5% | +0.4 points | |
| 3, held 3rd | 15.7% | 26.2K | +6.4% | +0.2 points | |
| 4, held 4th | 12.6% | 21.1K | +8% | +0.4 points | |
| 5, held 5th | 10% | 16.7K | +10.6% | +0.5 points | |
| 6, held 6th | 8.2% | 13.8K | +4.8% | 0 points | |
| 7, held 7th | 7.6% | 12.8K | +39.5% | +1.9 points |
27.5%
held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.4 points
2.
Chanel18.3%
held 2nd · 30.7K estimated branded searches · +7.5% vs prior month · +0.4 points
3.
Gucci15.7%
held 3rd · 26.2K estimated branded searches · +6.4% vs prior month · +0.2 points
4.
Prada12.6%
held 4th · 21.1K estimated branded searches · +8% vs prior month · +0.4 points
10%
held 5th · 16.7K estimated branded searches · +10.6% vs prior month · +0.5 points
6.
Hermès8.2%
held 6th · 13.8K estimated branded searches · +4.8% vs prior month · 0 points
7.
7.6%
held 7th · 12.8K estimated branded searches · +39.5% vs prior month · +1.9 points
Compare search popularity between Gucci and its closest rivals
How has branded search demand for Gucci changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand decreased from 18.1% to 15.7%.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 18.5% in November 2025 and was lowest at 14.5% in June 2026.
- Across the 11 months ending August 2026, Gucci fell from 2nd to 3rd among luxury fashion houses in New Zealand.
How did search popularity change for New Zealand luxury fashion houses in August 2026?
6 changes
In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%.
In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.
In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%.
Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.
Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026.
Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026.
How is Gucci measured?
Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
25 branded search terms
- gucci
- gucci bag
- gucci bloom
- gucci bloom parfum
- gucci cologne
- gucci com
- gucci eau de parfum
- gucci flora
- gucci fragrance
- gucci frame
- gucci guilty
- gucci handbags
- gucci m
- gucci near me
- gucci new zealand
- gucci nz
- gucci online
- gucci perfume
- gucci rush
- gucci shoes
- gucci sunglasses
- gucci waist bag
- gucci wallets
- house of gucci
- ladies gucci sunglasses
Who owns Gucci?
Gucci is owned by 
Kering. Brandwave also tracks
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Is Gucci your brand?
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