Bottega Veneta vs Gucci:Which is more popular?
In September 2026, Gucci had more branded searches than Bottega Veneta among luxury fashion houses in New Zealand. Gucci had about 18,600 branded searches, while Bottega Veneta had 1,300. Gucci made up 15.1% of all luxury fashion house searches we track, and Bottega Veneta accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about luxury fashion houses, Gucci appeared in four of the five answers and Bottega Veneta in three. Bottega Veneta and Gucci were each mentioned first in two of the four answers.
Who do people search for more?
Gucci, about 14 searches for every 1 for Bottega Veneta
Who does AI mention more?
Gucci, mentioned in 4 of 5 answers, Bottega Veneta in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Bottega Veneta vs Gucci and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top luxury fashion houses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gucci was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bottega Veneta was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bottega Veneta and Gucci were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Louis Vuitton1st
Chanel2nd
Saint Laurent3rd
Dior4th
Prada5th
Hermès6th
Bottega Veneta7th
Loewe8th- Gucci9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Prada5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Louis Vuitton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chanel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bottega Veneta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hermès2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loewe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about luxury fashion houses
5 answers
Asked ChatGPT
“Which luxury fashion house brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best luxury fashion house brands in New Zealand?”
Asked ChatGPT
“What's the best luxury fashion house brand in New Zealand for designer clothing?”
Searched Google, AI Overview
“luxury fashion brands”
Searched Google, AI Overview
“luxury clothing brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bottega Veneta or Gucci more popular in search?
This chart shows how often people search Google for Bottega Veneta and Gucci by name. Each line represents a brand's share of searches for all nine luxury fashion houses we track, month by month, from searches in New Zealand.
Share of searches by month for Gucci, Bottega Veneta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior | Loewe | Bottega Veneta |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 14.2% | 17.5% | 13.4% | 11.1% | 7.7% | 3.5% | 2% | 1.1% |
| Nov 2025 | 27.6% | 14.9% | 17.2% | 15.5% | 12.3% | 7.1% | 3.3% | 1.4% | 0.75% |
| Dec 2025 | 27.6% | 17% | 15.8% | 15.6% | 11.4% | 7.1% | 3.3% | 1.3% | 0.86% |
| Jan 2026 | 29.2% | 15.5% | 15.3% | 14% | 11.8% | 8% | 3.6% | 1.5% | 1.1% |
| Feb 2026 | 28.7% | 16.4% | 16.2% | 14.2% | 11% | 7.8% | 3.2% | 1.5% | 0.95% |
| Mar 2026 | 29.8% | 16% | 15.2% | 13.3% | 11.3% | 8.3% | 3.4% | 1.4% | 1.1% |
| Apr 2026 | 30% | 15.1% | 16.1% | 14.2% | 10.9% | 8.2% | 3.1% | 1.4% | 1.1% |
| May 2026 | 27.4% | 19.5% | 15.9% | 12.6% | 10.1% | 8.6% | 3.4% | 1.4% | 0.98% |
| Jun 2026 | 25.2% | 25.7% | 13.5% | 11.7% | 10% | 8.3% | 3.4% | 1.5% | 0.76% |
| Jul 2026 | 29.1% | 17.6% | 14.9% | 13.8% | 11% | 7.9% | 3.5% | 1.3% | 0.82% |
| Aug 2026 | 25.4% | 18.2% | 14.5% | 14.4% | 11.6% | 8.2% | 5.3% | 1.5% | 1% |
| Sep 2026 | 27.1% | 16.6% | 15.1% | 14% | 12.7% | 7.5% | 4.4% | 1.5% | 1.1% |
How has the Bottega Veneta and Gucci comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Bottega Veneta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bottega Veneta’s share of searches among luxury fashion houses in New Zealand held steady at 1.1%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Gucci’s share of searches among luxury fashion houses in New Zealand moved from 17.5% to 15.1%, and its estimated monthly branded searches moved from 21K to 18.6K.
How did search popularity change for New Zealand luxury fashion houses in September 2026?
1 change
In September 2026, Gucci gained share of searches among luxury fashion houses in New Zealand, from 14.5% to 15.1%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Bottega Veneta’s and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bottega Veneta
1 branded search term
- bottega veneta
Gucci
14 branded search terms
- gucci
- gucci bag
- gucci bloom
- gucci bloom parfum
- gucci flora
- gucci frame
- gucci guilty
- gucci m
- gucci rush
- gucci shoes
- gucci sunglasses
- gucci waist bag
- gucci wallets
- house of gucci
Other head-to-heads among luxury fashion houses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.