Brandwave

Gucci vs Maison Francis Kurkdjian:Which is more popular?

In September 2026, Gucci had more branded searches than Maison Francis Kurkdjian among fragrance brands in New Zealand. Gucci had about 19,400 branded searches, while Maison Francis Kurkdjian had 1,000. Gucci made up 14.6% of all fragrance brand searches we track, and Maison Francis Kurkdjian accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Maison Francis Kurkdjian appeared in two of the five answers and Gucci in none.

Among fragrance brands in New Zealand in September 2026

Who do people search for more?

Gucci, about 19 searches for every 1 for Maison Francis Kurkdjian

Gucci 19.4K searchesMaison Francis Kurkdjian 1K searches

Who does AI mention more?

Maison Francis Kurkdjian, mentioned in 2 of 5 answers, Gucci in 0

Maison Francis Kurkdjian in 2 of 5Gucci in 0 of 5

Who does AI recommend more?

Maison Francis Kurkdjian, the only one of the two named

Maison Francis Kurkdjian first in 2Gucci never named

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Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maison Francis Kurkdjian was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gucci did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dior Beauty1st
  2. Chanel2nd
  3. Tom Ford3rd
  4. Maison Francis Kurkdjian4th
  5. Yves Saint Laurent5th
  6. Versace6th
  7. Jo Malone7th
  8. Rabanne8th
  9. Le Labo9th
  10. Gucci–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chanel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Versace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Labo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maison Francis Kurkdjian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rabanne1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Gucci or Maison Francis Kurkdjian more popular in search?

This chart shows how often people search Google for Gucci and Maison Francis Kurkdjian by name. Each line represents a brand's share of searches for all 12 fragrance brands we track, month by month, from searches in New Zealand.

Gucci and Maison Francis Kurkdjian among fragrance brands in New Zealand, by month

Share of searches by month for Gucci, Maison Francis Kurkdjian. The figures are in the table below the chart.

View monthly share of searches table
MonthYves Saint LaurentDior BeautyVersaceGucciChanelTom FordJo MaloneRabanneCarolina HerreraLe LaboMaison Francis KurkdjianViktor&Rolf
Oct 202517.7%16.7%18.4%17.4%11.4%8%4%2.7%1.5%1.1%0.72%0.34%
Nov 202518.7%17.3%18.5%16.7%11.7%6.1%4.6%2.6%1.8%1.1%0.51%0.37%
Dec 202519.5%16.9%17.1%15.2%13.4%5.7%5.2%3.4%1.7%0.98%0.61%0.37%
Jan 202619.3%17.5%16.9%16.6%13.6%6.1%3.5%2.6%1.7%1.1%0.63%0.37%
Feb 202618.2%17.3%16.3%17.3%14.6%5.9%3.7%3.1%1.5%0.99%0.72%0.29%
Mar 202618.2%18%15.9%16.3%14.1%6.2%4.3%2.7%2%1.2%0.67%0.4%
Apr 202618.2%18.2%16.5%17.2%12.8%6%4.1%2.8%2%1.2%0.65%0.27%
May 202616.2%18.6%16.8%16.1%16.8%5.4%3.7%2.4%1.8%1.2%0.55%0.35%
Jun 202617%16.4%13.9%14.4%23.4%5.7%3.1%2.8%1.5%1%0.58%0.26%
Jul 202619.4%18.2%14.8%15.8%14.6%6.4%4%2.9%1.7%1.1%0.51%0.39%
Aug 202618.9%21%15.7%14.1%13.9%6%3.5%3%1.7%1.2%0.53%0.36%
Sep 202620.1%19%15.8%14.6%12.1%6.4%4.4%3.1%2%1.4%0.75%0.29%

How has the Gucci and Maison Francis Kurkdjian comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fragrance brands in September 2026?

1 change

  1. Estimated monthly branded searches for Maison Francis Kurkdjian in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Gucci’s and Maison Francis Kurkdjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gucci

15 branded search terms

  • gucci
  • gucci bag
  • gucci bloom
  • gucci bloom parfum
  • gucci cologne
  • gucci flora
  • gucci fragrance
  • gucci frame
  • gucci guilty
  • gucci m
  • gucci perfume
  • gucci rush
  • gucci shoes
  • gucci sunglasses
  • gucci wallets

Maison Francis Kurkdjian

1 branded search term

  • maison francis kurkdjian

How the Brand Demand Index is measured

Other head-to-heads among fragrance brands

Creator with pink hair and a pink jacket

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