Dior Beauty vs Gucci:Which is more popular?
In September 2026, Dior Beauty had more branded searches than Gucci among fragrance brands in New Zealand. Dior Beauty had about 25,200 branded searches, while Gucci had 19,400. Dior Beauty made up 19% of all fragrance brand searches we track, and Gucci accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Dior Beauty appeared in three of the five answers and Gucci in none.
Who do people search for more?
Dior Beauty, about 30% more searches than Gucci
Who does AI mention more?
Dior Beauty, mentioned in 3 of 5 answers, Gucci in 0
Who does AI recommend more?
Dior Beauty, the only one of the two named
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dior Beauty was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gucci did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Dior Beauty1st
Chanel2nd
Tom Ford3rd
Maison Francis Kurkdjian4th
Yves Saint Laurent5th
Versace6th
Jo Malone7th
Rabanne8th
Le Labo9th
Gucci–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dior Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chanel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yves Saint Laurent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Versace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Labo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maison Francis Kurkdjian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rabanne1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which fragrance brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fragrance brands in New Zealand?”
Asked ChatGPT
“What's the best fragrance brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best fragrance brands”
Searched Google, AI Overview
“perfume brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Dior Beauty or Gucci more popular in search?
This chart shows how often people search Google for Dior Beauty and Gucci by name. Each line represents a brand's share of searches for all 12 fragrance brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dior Beauty, Gucci. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yves Saint Laurent | Dior Beauty | Versace | Gucci | Chanel | Tom Ford | Jo Malone | Rabanne | Carolina Herrera | Le Labo | Maison Francis Kurkdjian | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.7% | 16.7% | 18.4% | 17.4% | 11.4% | 8% | 4% | 2.7% | 1.5% | 1.1% | 0.72% | 0.34% |
| Nov 2025 | 18.7% | 17.3% | 18.5% | 16.7% | 11.7% | 6.1% | 4.6% | 2.6% | 1.8% | 1.1% | 0.51% | 0.37% |
| Dec 2025 | 19.5% | 16.9% | 17.1% | 15.2% | 13.4% | 5.7% | 5.2% | 3.4% | 1.7% | 0.98% | 0.61% | 0.37% |
| Jan 2026 | 19.3% | 17.5% | 16.9% | 16.6% | 13.6% | 6.1% | 3.5% | 2.6% | 1.7% | 1.1% | 0.63% | 0.37% |
| Feb 2026 | 18.2% | 17.3% | 16.3% | 17.3% | 14.6% | 5.9% | 3.7% | 3.1% | 1.5% | 0.99% | 0.72% | 0.29% |
| Mar 2026 | 18.2% | 18% | 15.9% | 16.3% | 14.1% | 6.2% | 4.3% | 2.7% | 2% | 1.2% | 0.67% | 0.4% |
| Apr 2026 | 18.2% | 18.2% | 16.5% | 17.2% | 12.8% | 6% | 4.1% | 2.8% | 2% | 1.2% | 0.65% | 0.27% |
| May 2026 | 16.2% | 18.6% | 16.8% | 16.1% | 16.8% | 5.4% | 3.7% | 2.4% | 1.8% | 1.2% | 0.55% | 0.35% |
| Jun 2026 | 17% | 16.4% | 13.9% | 14.4% | 23.4% | 5.7% | 3.1% | 2.8% | 1.5% | 1% | 0.58% | 0.26% |
| Jul 2026 | 19.4% | 18.2% | 14.8% | 15.8% | 14.6% | 6.4% | 4% | 2.9% | 1.7% | 1.1% | 0.51% | 0.39% |
| Aug 2026 | 18.9% | 21% | 15.7% | 14.1% | 13.9% | 6% | 3.5% | 3% | 1.7% | 1.2% | 0.53% | 0.36% |
| Sep 2026 | 20.1% | 19% | 15.8% | 14.6% | 12.1% | 6.4% | 4.4% | 3.1% | 2% | 1.4% | 0.75% | 0.29% |
How has the Dior Beauty and Gucci comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Dior Beauty took it in November 2025.
- Across the 12 months ending September 2026, Dior Beauty’s share of searches among fragrance brands in New Zealand moved from 16.7% to 19%, and its estimated monthly branded searches moved from 20.4K to 25.2K.
- Across the 12 months ending September 2026, Gucci’s share of searches among fragrance brands in New Zealand moved from 17.4% to 14.6%, and its estimated monthly branded searches moved from 21.3K to 19.4K.
How did search popularity change for New Zealand fragrance brands in September 2026?
2 changes
In September 2026, Yves Saint Laurent overtook Dior Beauty to become the leader among fragrance brands in New Zealand, with 20.1% of the searches.
In September 2026, Dior Beauty lost share of searches among fragrance brands in New Zealand, from 21% to 19%.
How are branded searches counted?
31 search terms
Brandwave collects information about searches that people make online using Dior Beauty’s and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dior Beauty
16 branded search terms
- dior
- dior backstage
- dior beauty
- dior cologne
- dior foundation
- dior fragrance
- dior homme
- dior homme intense
- dior jadore perfume
- dior lipstick
- dior makeup makeup
- dior perfume
- dior sauvage
- dior sauvage elixir
- galliano dior
- miss dior parfum
Gucci
15 branded search terms
- gucci
- gucci bag
- gucci bloom
- gucci bloom parfum
- gucci cologne
- gucci flora
- gucci fragrance
- gucci frame
- gucci guilty
- gucci m
- gucci perfume
- gucci rush
- gucci shoes
- gucci sunglasses
- gucci wallets
Other head-to-heads among fragrance brands
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