Gucci vs Longchamp:Which is more popular?
In September 2026, Gucci had more branded searches than Longchamp among handbag brands in New Zealand. Gucci had about 18,300 branded searches, while Longchamp had 7,570. Gucci made up 14.4% of all handbag brand searches we track, and Longchamp accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about handbag brands, Gucci and Longchamp each appeared in one of the four answers. Gucci and Longchamp were each mentioned first in one of the two answers that named either.
Who do people search for more?
Gucci, about 2 searches for every 1 for Longchamp
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top handbag brands in ChatGPT and Google AI Overviews
In two ChatGPT questions and two Google AI Overviews, Gucci was mentioned in one out of four: not in either of the two ChatGPT answers, but in one of the two Google AI Overviews. Longchamp was mentioned in one out of four: in one of the two ChatGPT answers, but not in either of the two Google AI Overviews. Gucci and Longchamp were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Saben1st
Deadly Ponies2nd
Coach3rd
Status Anxiety4th
Louis Vuitton5th
Michael Kors6th
Longchamp7th- Gucci8th
Kate Spade9th
Mimco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Saben4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
- Deadly Ponies4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
- Coach2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Status Anxiety2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Gucci1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Longchamp1 of 4Named in 1 of 2 ChatGPT answersNamed in 0 of 2 Google answers
- Michael Kors1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Mimco0 of 4Named in 0 of 2 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
4 answers
Asked ChatGPT
“Which handbag brand should I buy in New Zealand?”
Asked ChatGPT
“What's the best handbag brand in New Zealand for everyday carrying?”
Searched Google, AI Overview
“handbags nz”
Searched Google, AI Overview
“designer handbag nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Gucci or Longchamp more popular in search?
This chart shows how often people search Google for Gucci and Longchamp by name. Each line represents a brand's share of searches for all ten handbag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gucci, Longchamp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Coach | Gucci | Saben | Status Anxiety | Longchamp | Deadly Ponies | Michael Kors | Kate Spade | Mimco |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 12.2% | 16.6% | 10.8% | 6.9% | 5.1% | 5.7% | 5.3% | 5.3% | 1.3% |
| Nov 2025 | 25.7% | 11.9% | 14.9% | 14.3% | 8.4% | 5% | 7% | 5.3% | 6.2% | 1.2% |
| Dec 2025 | 27.4% | 16% | 14.6% | 9.1% | 8.3% | 4.7% | 6.5% | 6.1% | 6% | 1.3% |
| Jan 2026 | 29.1% | 16.1% | 13.8% | 9% | 6.8% | 6.4% | 6.5% | 5.3% | 5.8% | 1.2% |
| Feb 2026 | 29% | 15.5% | 15.1% | 10.4% | 6.3% | 5.8% | 6.4% | 4.8% | 5.5% | 1.2% |
| Mar 2026 | 30.3% | 15.8% | 14.1% | 9.6% | 7% | 5.4% | 7.1% | 4.5% | 5.2% | 1.1% |
| Apr 2026 | 30.5% | 17.5% | 14.7% | 8.4% | 6% | 5% | 6.9% | 4.3% | 5.5% | 1.1% |
| May 2026 | 28.3% | 17.2% | 14.7% | 10.3% | 5.4% | 4.5% | 7.5% | 5% | 5.9% | 1% |
| Jun 2026 | 24.5% | 23% | 12.3% | 10.8% | 6.9% | 4.9% | 6.1% | 4.7% | 5.7% | 0.9% |
| Jul 2026 | 27.6% | 22.3% | 13% | 8% | 5.5% | 5.6% | 6.3% | 5.5% | 5.3% | 0.93% |
| Aug 2026 | 25.4% | 21.4% | 13.3% | 9.3% | 6.4% | 6.7% | 6.2% | 4.9% | 5.4% | 0.98% |
| Sep 2026 | 27.9% | 19.8% | 14.4% | 9.1% | 5.9% | 5.9% | 5.6% | 5.1% | 5.1% | 1.1% |
How has the Gucci and Longchamp comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Longchamp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands in New Zealand moved from 16.6% to 14.4%, and its estimated monthly branded searches moved from 20.5K to 18.3K.
- Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands in New Zealand moved from 5.1% to 5.9%, and its estimated monthly branded searches moved from 6.2K to 7.6K.
How did search popularity change for New Zealand handbag brands in September 2026?
2 changes
In September 2026, Gucci gained share of searches among handbag brands in New Zealand, from 13.3% to 14.4%.
In September 2026, Longchamp lost share of searches among handbag brands in New Zealand, from 6.7% to 5.9%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Gucci’s and Longchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gucci
13 branded search terms
- gucci
- gucci bag
- gucci bloom
- gucci bloom parfum
- gucci flora
- gucci frame
- gucci guilty
- gucci handbags
- gucci m
- gucci rush
- gucci shoes
- gucci sunglasses
- gucci wallets
Longchamp
9 branded search terms
- la pliage longchamp
- longchamp
- longchamp bag
- longchamp cross bag
- longchamp handbag
- longchamp le pliage
- longchamp rucksack
- longchamp tote
- longchamp wallet
Other head-to-heads among handbag brands
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