Brandwave

Louis Vuitton vs Status Anxiety:Which is more popular?

In September 2026, Louis Vuitton had more branded searches than Status Anxiety among handbag brands in New Zealand. Louis Vuitton had about 35,600 branded searches, while Status Anxiety had 7,580. Louis Vuitton made up 27.9% of all handbag brand searches we track, and Status Anxiety accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about handbag brands, Status Anxiety appeared in two of the four answers and Louis Vuitton in one. Status Anxiety was mentioned before Louis Vuitton in two out of three answers that named either.

Among handbag brands in New Zealand in September 2026

Who do people search for more?

Louis Vuitton, about 5 searches for every 1 for Status Anxiety

Louis Vuitton 35.6K searchesStatus Anxiety 7.6K searches

Who does AI mention more?

Status Anxiety, mentioned in 2 of 4 answers, Louis Vuitton in 1

Status Anxiety in 2 of 4Louis Vuitton in 1 of 4

Who does AI recommend more?

Status Anxiety, named ahead of Louis Vuitton in 2 of 3 answers

Status Anxiety first in 2Louis Vuitton first in 1

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Top handbag brands in ChatGPT and Google AI Overviews

In two ChatGPT questions and two Google AI Overviews, Status Anxiety was mentioned in two out of four: in one of the two ChatGPT answers and in one of the two Google AI Overviews. Louis Vuitton was mentioned in one out of four: not in either of the two ChatGPT answers, but in one of the two Google AI Overviews. Status Anxiety was listed before Louis Vuitton in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saben1st
  2. Deadly Ponies2nd
  3. Coach3rd
  4. Status Anxiety4th
  5. Louis Vuitton5th
  6. Michael Kors6th
  7. Longchamp7th
  8. Gucci8th
  9. Kate Spade9th
  10. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saben4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
  • Deadly Ponies4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
  • Coach2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Status Anxiety2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Louis Vuitton1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Gucci1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Longchamp1 of 4Named in 1 of 2 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Mimco0 of 4Named in 0 of 2 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handbag brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Louis Vuitton or Status Anxiety more popular in search?

This chart shows how often people search Google for Louis Vuitton and Status Anxiety by name. Each line represents a brand's share of searches for all ten handbag brands we track, month by month, from searches in New Zealand.

Louis Vuitton and Status Anxiety among handbag brands in New Zealand, by month

Share of searches by month for Louis Vuitton, Status Anxiety. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonCoachGucciSabenStatus AnxietyLongchampDeadly PoniesMichael KorsKate SpadeMimco
Oct 202530.8%12.2%16.6%10.8%6.9%5.1%5.7%5.3%5.3%1.3%
Nov 202525.7%11.9%14.9%14.3%8.4%5%7%5.3%6.2%1.2%
Dec 202527.4%16%14.6%9.1%8.3%4.7%6.5%6.1%6%1.3%
Jan 202629.1%16.1%13.8%9%6.8%6.4%6.5%5.3%5.8%1.2%
Feb 202629%15.5%15.1%10.4%6.3%5.8%6.4%4.8%5.5%1.2%
Mar 202630.3%15.8%14.1%9.6%7%5.4%7.1%4.5%5.2%1.1%
Apr 202630.5%17.5%14.7%8.4%6%5%6.9%4.3%5.5%1.1%
May 202628.3%17.2%14.7%10.3%5.4%4.5%7.5%5%5.9%1%
Jun 202624.5%23%12.3%10.8%6.9%4.9%6.1%4.7%5.7%0.9%
Jul 202627.6%22.3%13%8%5.5%5.6%6.3%5.5%5.3%0.93%
Aug 202625.4%21.4%13.3%9.3%6.4%6.7%6.2%4.9%5.4%0.98%
Sep 202627.9%19.8%14.4%9.1%5.9%5.9%5.6%5.1%5.1%1.1%

How has the Louis Vuitton and Status Anxiety comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand handbag brands in September 2026?

2 changes

  1. In September 2026, Louis Vuitton gained share of searches among handbag brands in New Zealand, from 25.4% to 27.9%.

  2. In September 2026, Status Anxiety rose from 6th to 5th among handbag brands in New Zealand.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Louis Vuitton’s and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Louis Vuitton

17 branded search terms

  • imagination louis vuitton
  • louis vuitton
  • louis vuitton handbag
  • louis vuitton imagination
  • louis vuitton neverfull
  • louisvuitton
  • louisvuitton bag
  • louisvuitton handbag
  • louisvuitton tote
  • louisvuitton wallet
  • lv
  • lv belt
  • lv perfume
  • lv purse
  • lv scarf
  • lv shoes
  • lv sunglasses

Status Anxiety

11 branded search terms

  • purse status anxiety
  • status anxiety
  • status anxiety bag
  • status anxiety belt
  • status anxiety plunder
  • status anxiety purse
  • status anxiety sale
  • status anxiety sunglasses
  • status anxiety tote
  • status anxiety wallet
  • statusanxiety

How the Brand Demand Index is measured

Other head-to-heads among handbag brands

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