Gucci vs Mimco:Which is more popular?
In September 2026, Gucci had more branded searches than Mimco among handbag brands in New Zealand. Gucci had about 18,300 branded searches, while Mimco had 1,450. Gucci made up 14.4% of all handbag brand searches we track, and Mimco accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about handbag brands, Gucci appeared in one of the four answers and Mimco in none.
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Top handbag brands in ChatGPT and Google AI Overviews
In two ChatGPT questions and two Google AI Overviews, Gucci was mentioned in one out of four: not in either of the two ChatGPT answers, but in one of the two Google AI Overviews. Mimco did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Saben1st
Deadly Ponies2nd
Coach3rd
Status Anxiety4th
Louis Vuitton5th
Michael Kors6th
Longchamp7th
Gucci8th
Kate Spade9th
Mimco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Saben4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
- Deadly Ponies4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
- Coach2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Status Anxiety2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Gucci1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Longchamp1 of 4Named in 1 of 2 ChatGPT answersNamed in 0 of 2 Google answers
- Michael Kors1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
- Mimco0 of 4Named in 0 of 2 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
4 answers
Asked ChatGPT
“Which handbag brand should I buy in New Zealand?”
Asked ChatGPT
“What's the best handbag brand in New Zealand for everyday carrying?”
Searched Google, AI Overview
“handbags nz”
Searched Google, AI Overview
“designer handbag nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Gucci or Mimco more popular in search?
This chart shows how often people search Google for Gucci and Mimco by name. Each line represents a brand's share of searches for all ten handbag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gucci, Mimco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Coach | Gucci | Saben | Status Anxiety | Longchamp | Deadly Ponies | Michael Kors | Kate Spade | Mimco |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 12.2% | 16.6% | 10.8% | 6.9% | 5.1% | 5.7% | 5.3% | 5.3% | 1.3% |
| Nov 2025 | 25.7% | 11.9% | 14.9% | 14.3% | 8.4% | 5% | 7% | 5.3% | 6.2% | 1.2% |
| Dec 2025 | 27.4% | 16% | 14.6% | 9.1% | 8.3% | 4.7% | 6.5% | 6.1% | 6% | 1.3% |
| Jan 2026 | 29.1% | 16.1% | 13.8% | 9% | 6.8% | 6.4% | 6.5% | 5.3% | 5.8% | 1.2% |
| Feb 2026 | 29% | 15.5% | 15.1% | 10.4% | 6.3% | 5.8% | 6.4% | 4.8% | 5.5% | 1.2% |
| Mar 2026 | 30.3% | 15.8% | 14.1% | 9.6% | 7% | 5.4% | 7.1% | 4.5% | 5.2% | 1.1% |
| Apr 2026 | 30.5% | 17.5% | 14.7% | 8.4% | 6% | 5% | 6.9% | 4.3% | 5.5% | 1.1% |
| May 2026 | 28.3% | 17.2% | 14.7% | 10.3% | 5.4% | 4.5% | 7.5% | 5% | 5.9% | 1% |
| Jun 2026 | 24.5% | 23% | 12.3% | 10.8% | 6.9% | 4.9% | 6.1% | 4.7% | 5.7% | 0.9% |
| Jul 2026 | 27.6% | 22.3% | 13% | 8% | 5.5% | 5.6% | 6.3% | 5.5% | 5.3% | 0.93% |
| Aug 2026 | 25.4% | 21.4% | 13.3% | 9.3% | 6.4% | 6.7% | 6.2% | 4.9% | 5.4% | 0.98% |
| Sep 2026 | 27.9% | 19.8% | 14.4% | 9.1% | 5.9% | 5.9% | 5.6% | 5.1% | 5.1% | 1.1% |
How has the Gucci and Mimco comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Mimco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands in New Zealand moved from 16.6% to 14.4%, and its estimated monthly branded searches moved from 20.5K to 18.3K.
- Across the 12 months ending September 2026, Mimco’s share of searches among handbag brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
How did search popularity change for New Zealand handbag brands in September 2026?
1 change
In September 2026, Gucci gained share of searches among handbag brands in New Zealand, from 13.3% to 14.4%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Gucci’s and Mimco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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