How popular isCoach in search?
In August 2026, there were an estimated 32.9K branded searches for Coach in New Zealand which is up 99.7% over the last 11 months. Coach holds 22.7% estimated Share of Search among New Zealand handbag brands and is ranked 2nd of 8 competitors for search popularity.
Louis Vuitton31.8%
Coach22.7%
Status Anxiety10.5%
Saben10.3%
Kate Spade8.1%
Longchamp7.9%
Michael Kors7.3%
Mimco1.2%
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Which handbag brands compete with Coach?
Share of Search by month for Louis Vuitton, Coach, Status Anxiety, Saben, Kate Spade, Longchamp, Michael Kors. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 45.9K | -6.5% | -3.1 points | |
| 2, held 2nd | 22.7% | 32.9K | -2.4% | -1.2 points | |
| 3, held 3rd | 10.5% | 15.2K | +18.8% | +1.4 points | |
| 4, held 4th | 10.3% | 14.9K | +19.7% | +1.5 points | |
| 5, held 5th | 8.1% | 11.8K | +9.6% | +0.5 points | |
| 6, moved from 7th to 6th | 7.9% | 11.5K | +18% | +1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 7.3% | 10.6K | 0% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.2% | 1.8K | -0.56% | 0 points |
31.8%
held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.1 points
2.
Coach22.7%
held 2nd · 32.9K estimated branded searches · -2.4% vs prior month · -1.2 points
10.5%
held 3rd · 15.2K estimated branded searches · +18.8% vs prior month · +1.4 points
4.
Saben10.3%
held 4th · 14.9K estimated branded searches · +19.7% vs prior month · +1.5 points
8.1%
held 5th · 11.8K estimated branded searches · +9.6% vs prior month · +0.5 points
7.9%
moved from 7th to 6th · 11.5K estimated branded searches · +18% vs prior month · +1 points
7.3%
moved from 6th to 7th · 10.6K estimated branded searches · 0% vs prior month · -0.2 points
8.
Mimco1.2%
held 8th · 1.8K estimated branded searches · -0.56% vs prior month · 0 points
Compare search popularity between Coach and its closest rivals
How has branded search demand for Coach changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Coach in New Zealand rose from 16.5K to 32.9K.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand increased from 13.1% to 22.7%.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand peaked at 23.9% in July 2026 and was lowest at 12.4% in November 2025.
How did search popularity change for New Zealand handbag brands in August 2026?
6 changes
In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.
In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.
In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.
In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.
In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
How is Coach measured?
Brandwave collects information about searches that people make online using Coach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- coach bag
- coach cross bag
- coach handbag
- coach shoulder bag
- coach tabby bag
- coach teri shoulder bag
- coach tote
- coach tote bag
- coach wallet
- pink bag coach
- vintage coach bags
Who owns Coach?
Coach is owned by 
Tapestry. Brandwave also tracks Kate Spade, owned by the same company, in New Zealand.
Do you work for Coach? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Coach your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.