Coach vs Mimco:Which is more popular by branded search in New Zealand?
In August 2026, Coach had more branded searches than Mimco among handbag brands in New Zealand. Coach was estimated to have 32.9K branded searches compared to Mimco’s 1.8K, and held a 22.7% Share of Search versus Mimco’s 1.2%.
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Which is more popular in search, Coach or Mimco?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coach, Mimco. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Coach and Mimco comparison changed over the last 12 months?
3 findings
- Coach was ahead of Mimco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand moved from 13.1% to 22.7%, and its estimated monthly branded searches moved from 16.5K to 32.9K.
- Across the 11 months ending August 2026, Mimco’s estimated Share of Search among handbag brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 2K to 1.8K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
Estimated monthly branded searches for Mimco in New Zealand fell 10.5% over 11 measured months, from 2K to 1.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coach’s and Mimco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coach
11 branded search terms
- coach bag
- coach cross bag
- coach handbag
- coach shoulder bag
- coach tabby bag
- coach teri shoulder bag
- coach tote
- coach tote bag
- coach wallet
- pink bag coach
- vintage coach bags
Mimco
12 branded search terms
- mimco
- mimco bag
- mimco co nz
- mimco jewellery
- mimco leather bag
- mimco near me
- mimco nz
- mimco online
- mimco purse
- mimco shoes
- mimco tote
- mimco wallet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.