Coach vs Kate Spade:Which is more popular by branded search in New Zealand?
In August 2026, Coach had more branded searches than Kate Spade among handbag brands in New Zealand. Coach was estimated to have 32.9K branded searches compared to Kate Spade’s 11.8K, and held a 22.7% Share of Search versus Kate Spade’s 8.1%.
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Which is more popular in search, Coach or Kate Spade?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coach, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Coach and Kate Spade comparison changed over the last 12 months?
3 findings
- Coach was ahead of Kate Spade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand moved from 13.1% to 22.7%, and its estimated monthly branded searches moved from 16.5K to 32.9K.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands in New Zealand moved from 8.6% to 8.1%, and its estimated monthly branded searches moved from 10.8K to 11.8K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.
In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Coach’s and Kate Spade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coach
11 branded search terms
- coach bag
- coach cross bag
- coach handbag
- coach shoulder bag
- coach tabby bag
- coach teri shoulder bag
- coach tote
- coach tote bag
- coach wallet
- pink bag coach
- vintage coach bags
Kate Spade
22 branded search terms
- kate spade
- kate spade bag
- kate spade cardholder
- kate spade crossbody bag
- kate spade handbag
- kate spade near me
- kate spade new
- kate spade nz
- kate spade online
- kate spade outlet
- kate spade perfumes
- kate spade purses
- kate spade tote
- kate spade tote bag
- kate spade wallet
- katespade
- katespade bag
- katespade com
- katespade handbag
- katespade nz
- katespade tote
- katespade wallet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.