Deadly Ponies vs Status Anxiety:Which is more popular by branded search in New Zealand?
In August 2026, Status Anxiety had more branded searches than Deadly Ponies among designer handbag labels in New Zealand. Status Anxiety was estimated to have 15.2K branded searches compared to Deadly Ponies’ 13.4K, and held a 29.7% Share of Search versus Deadly Ponies’ 26.2%.
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Which is more popular in search, Deadly Ponies or Status Anxiety?
Compare the designer handbag and leather goods labels New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Status Anxiety, Deadly Ponies. The figures are in the table below the chart.
View monthly share of search table
| Month | Status Anxiety | Saben | Deadly Ponies | Yu Mei | Mimco |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.2% | 23% | 9.9% | 4.3% |
| Nov 2025 | 32.6% | 34.2% | 22.4% | 7.5% | 3.4% |
| Dec 2025 | 33.2% | 24.1% | 24.1% | 14.9% | 3.7% |
| Jan 2026 | 30.1% | 27.1% | 26.4% | 12.2% | 4.1% |
| Feb 2026 | 26.8% | 31.4% | 26.7% | 11.1% | 4.1% |
| Mar 2026 | 30.9% | 27.8% | 27% | 10.7% | 3.7% |
| Apr 2026 | 29.1% | 27.7% | 29.1% | 9.8% | 4.2% |
| May 2026 | 25.1% | 32.5% | 28.7% | 9.9% | 3.8% |
| Jun 2026 | 30.1% | 32.4% | 24.2% | 9.8% | 3.6% |
| Jul 2026 | 28.9% | 28.2% | 28.6% | 10.3% | 4.1% |
| Aug 2026 | 29.7% | 29.3% | 26.2% | 11.3% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Deadly Ponies and Status Anxiety comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Deadly Ponies took it in May 2026, Status Anxiety took it in June 2026.
- Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand moved from 23% to 26.2%, and its estimated monthly branded searches moved from 10.7K to 13.4K.
- Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand moved from 31.7% to 29.7%, and its estimated monthly branded searches moved from 14.8K to 15.2K.
How did search popularity change for New Zealand designer handbag labels in August 2026?
3 changes
In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.
In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.
In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Deadly Ponies’ and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deadly Ponies
24 branded search terms
- deadly ponies
- deadly ponies bag
- deadly ponies belt
- deadly ponies britomart
- deadly ponies card holder
- deadly ponies crossbody bag
- deadly ponies laptop bag
- deadly ponies mr cinch
- deadly ponies mr gator
- deadly ponies mr leopard
- deadly ponies mr minimese
- deadly ponies mr siamese
- deadly ponies near me
- deadly ponies nz
- deadly ponies online
- deadly ponies sale
- deadly ponies shoes
- deadly ponies shop
- deadly ponies stockist
- deadly ponies tote
- deadly ponies tote bag
- deadlyponies
- deadlyponies com
- deadlyponies nz
Status Anxiety
27 branded search terms
- purse status anxiety
- status anxiety
- status anxiety bag
- status anxiety bag sale
- status anxiety belt
- status anxiety card holder
- status anxiety crossbody bag
- status anxiety force of being
- status anxiety force of being bag
- status anxiety last mountains bag
- status anxiety leather bag
- status anxiety mens wallet
- status anxiety nappy bag
- status anxiety near me
- status anxiety nz
- status anxiety plunder
- status anxiety plunder bag
- status anxiety purse
- status anxiety sale
- status anxiety shoulder bag
- status anxiety sunglasses
- status anxiety tote
- status anxiety tote bag
- status anxiety wallet
- statusanxiety
- statusanxiety com au
- statusanxiety nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.