Brandwave

Fossil vs Status Anxiety:Which is more popular?

In September 2026, Status Anxiety had more branded searches than Fossil among wallet brands in New Zealand. Status Anxiety had about 4,940 branded searches, while Fossil had 50. Status Anxiety made up 53.6% of all wallet brand searches we track, and Fossil accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about wallet brands, Status Anxiety appeared in two of the four answers and Fossil in none.

Among wallet brands in New Zealand in September 2026

Who do people search for more?

Status Anxiety, about 99 searches for every 1 for Fossil

Status Anxiety 4.9K searchesFossil 50 searches

Who does AI mention more?

Status Anxiety, mentioned in 2 of 4 answers, Fossil in 0

Status Anxiety in 2 of 4Fossil in 0 of 4

Who does AI recommend more?

Status Anxiety, the only one of the two named

Status Anxiety first in 2Fossil never named

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Top wallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Status Anxiety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fossil did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bellroy1st
  2. Status Anxiety2nd
  3. Secrid3rd
  4. Herschel–
  5. Fossil–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bellroy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Status Anxiety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secrid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Herschel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fossil0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wallet brands

4 answers

  • Asked ChatGPT

    “Which wallet brand should I buy in New Zealand?”

    1. 1Bellroy
    2. 2Status Anxiety

  • Asked ChatGPT

    “What are the best wallet brands in New Zealand?”

    1. 1Bellroy
    2. 2Status Anxiety
    3. 3Secrid

  • Asked ChatGPT

    “What's the best wallet brand in New Zealand for everyday carry?”

    1. 1Bellroy
    2. 2Secrid

  • Searched Google, AI Overview

    “wallet nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “leather wallet”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Fossil or Status Anxiety more popular in search?

    This chart shows how often people search Google for Fossil and Status Anxiety by name. Each line represents a brand's share of searches for all five wallet brands we track, month by month, from searches in New Zealand.

    Fossil and Status Anxiety among wallet brands in New Zealand, by month

    Share of searches by month for Status Anxiety, Fossil. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStatus AnxietyBellroySecridHerschelFossil
    Oct 202557.8%37.3%2.1%2.1%0.69%
    Nov 202558%36.7%2.6%2.1%0.59%
    Dec 202564%31.1%2.4%1.9%0.66%
    Jan 202655.8%37.3%3.1%3.1%0.67%
    Feb 202655.9%38%3.1%2.5%0.59%
    Mar 202657%37.9%2.5%2%0.49%
    Apr 202652.8%42%3.5%1.2%0.55%
    May 202651.7%42.1%3.4%2.2%0.54%
    Jun 202661.5%32.9%3.3%1.8%0.59%
    Jul 202654.6%40.4%2.3%1.9%0.78%
    Aug 202656.1%38.8%2.5%2%0.66%
    Sep 202653.6%40.7%2.8%2.3%0.54%

    How has the Fossil and Status Anxiety comparison changed over the last 12 months?

    3 findings
    • Status Anxiety was ahead of Fossil in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Fossil’s share of searches among wallet brands in New Zealand moved from 0.69% to 0.54%, and its estimated monthly branded searches moved from 70 to 50.
    • Across the 12 months ending September 2026, Status Anxiety’s share of searches among wallet brands in New Zealand moved from 57.8% to 53.6%, and its estimated monthly branded searches moved from 5.9K to 4.9K.

    How did search popularity change for New Zealand wallet brands in September 2026?

    2 changes

    1. In September 2026, Status Anxiety lost share of searches among wallet brands in New Zealand, from 56.1% to 53.6%.

    2. Estimated monthly branded searches for Fossil in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

    How are branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using Fossil’s and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Fossil

    1 branded search term

    • fossil wallet

    Status Anxiety

    6 branded search terms

    • status anxiety
    • status anxiety belt
    • status anxiety plunder
    • status anxiety sale
    • status anxiety sunglasses
    • statusanxiety

    How the Brand Demand Index is measured

    Other head-to-heads among wallet brands

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