How popular isFossil in search?
In August 2026, there were an estimated 2.1K branded searches for Fossil in New Zealand which is up 11.4% over the last 11 months. Fossil holds 2% estimated Share of Search among New Zealand watch brands and is ranked 8th of 8 competitors for search popularity.
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Which watch brands compete with Fossil?
Share of Search by month for Casio, Seiko, Rolex, Tissot, Citizen, TAG Heuer, Omega, Fossil. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Seiko | Rolex | Tissot | Citizen | TAG Heuer | Omega | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 18.6% | 24.7% | 8.4% | 6.7% | 6.8% | 3.1% | 2.1% |
| Nov 2025 | 34.6% | 16.1% | 21.7% | 9.2% | 6.5% | 6.6% | 3.2% | 2.1% |
| Dec 2025 | 31.6% | 18.1% | 22.7% | 8.8% | 6.4% | 6.1% | 3.9% | 2.3% |
| Jan 2026 | 28.5% | 17.3% | 25.6% | 9% | 7.7% | 6.6% | 3.4% | 1.9% |
| Feb 2026 | 31% | 18.5% | 24.9% | 7.7% | 7.3% | 5.7% | 2.8% | 2.2% |
| Mar 2026 | 31.7% | 17.4% | 25.1% | 8.1% | 6.4% | 6.5% | 2.9% | 1.8% |
| Apr 2026 | 29.8% | 18% | 25.6% | 8.9% | 6.3% | 5.7% | 3.6% | 2.1% |
| May 2026 | 26.5% | 19.8% | 23% | 11% | 8% | 5.4% | 3.8% | 2.5% |
| Jun 2026 | 28.8% | 21.1% | 21.5% | 10.2% | 6.5% | 5.7% | 3.6% | 2.5% |
| Jul 2026 | 27.3% | 22.8% | 20.8% | 10.5% | 6.9% | 5.6% | 3.9% | 2.2% |
| Aug 2026 | 28.4% | 22.8% | 21.8% | 9.5% | 6.8% | 5% | 3.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.4% | 30.5K | +18% | +1 points | |
| 2, held 2nd | 22.8% | 24.5K | +13.6% | 0 points | |
| 3, held 3rd | 21.8% | 23.5K | +19.3% | +1 points | |
| 4, held 4th | 9.5% | 10.3K | +3% | -1 points | |
| 5, held 5th | 6.8% | 7.3K | +12.8% | -0.1 points | |
| 6, held 6th | 5% | 5.4K | +2.7% | -0.5 points | |
| 7, held 7th | 3.7% | 4K | +7.3% | -0.2 points | |
| 8, held 8th | 2% | 2.1K | +2.4% | -0.2 points |
1.
Casio28.4%
held 1st · 30.5K estimated branded searches · +18% vs prior month · +1 points
2.
Seiko
22.8%
held 2nd · 24.5K estimated branded searches · +13.6% vs prior month · 0 points
3.
Rolex
21.8%
held 3rd · 23.5K estimated branded searches · +19.3% vs prior month · +1 points
4.
Tissot
9.5%
held 4th · 10.3K estimated branded searches · +3% vs prior month · -1 points
5.
Citizen6.8%
held 5th · 7.3K estimated branded searches · +12.8% vs prior month · -0.1 points
5%
held 6th · 5.4K estimated branded searches · +2.7% vs prior month · -0.5 points
7.
Omega3.7%
held 7th · 4K estimated branded searches · +7.3% vs prior month · -0.2 points
8.
Fossil
2%
held 8th · 2.1K estimated branded searches · +2.4% vs prior month · -0.2 points
Compare search popularity between Fossil and its closest rivals
How has branded search demand for Fossil changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fossil in New Zealand rose from 1.9K to 2.1K.
- Across the 11 months ending August 2026, Fossil’s estimated Share of Search among watch brands in New Zealand held steady, from 2.1% to 2%.
How did search popularity change for New Zealand watch brands in August 2026?
6 changes
In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.
In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.
In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.
In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.
Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.
Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.
How is Fossil measured?
Brandwave collects information about searches that people make online using Fossil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- black fossil watch
- fossil automatic watch
- fossil couple watches
- fossil female watches
- fossil gold watch
- fossil male watches
- fossil nz
- fossil raquel watch
- fossil silver watch
- fossil watch
- fossil watch belt
- fossil wrist watch for men
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Is Fossil your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.