Fossil vs Rolex:Which is more popular by branded search in New Zealand?
In August 2026, Rolex had more branded searches than Fossil among watch brands in New Zealand. Rolex was estimated to have 23.5K branded searches compared to Fossil’s 2.1K, and held a 21.8% Share of Search versus Fossil’s 2%.
Follow Fossil vs Rolex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fossil or Rolex?
Compare the watch brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rolex, Fossil. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Seiko | Rolex | Tissot | Citizen | TAG Heuer | Omega | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 18.6% | 24.7% | 8.4% | 6.7% | 6.8% | 3.1% | 2.1% |
| Nov 2025 | 34.6% | 16.1% | 21.7% | 9.2% | 6.5% | 6.6% | 3.2% | 2.1% |
| Dec 2025 | 31.6% | 18.1% | 22.7% | 8.8% | 6.4% | 6.1% | 3.9% | 2.3% |
| Jan 2026 | 28.5% | 17.3% | 25.6% | 9% | 7.7% | 6.6% | 3.4% | 1.9% |
| Feb 2026 | 31% | 18.5% | 24.9% | 7.7% | 7.3% | 5.7% | 2.8% | 2.2% |
| Mar 2026 | 31.7% | 17.4% | 25.1% | 8.1% | 6.4% | 6.5% | 2.9% | 1.8% |
| Apr 2026 | 29.8% | 18% | 25.6% | 8.9% | 6.3% | 5.7% | 3.6% | 2.1% |
| May 2026 | 26.5% | 19.8% | 23% | 11% | 8% | 5.4% | 3.8% | 2.5% |
| Jun 2026 | 28.8% | 21.1% | 21.5% | 10.2% | 6.5% | 5.7% | 3.6% | 2.5% |
| Jul 2026 | 27.3% | 22.8% | 20.8% | 10.5% | 6.9% | 5.6% | 3.9% | 2.2% |
| Aug 2026 | 28.4% | 22.8% | 21.8% | 9.5% | 6.8% | 5% | 3.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Fossil and Rolex comparison changed over the last 12 months?
3 findings
- Rolex was ahead of Fossil in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fossil’s estimated Share of Search among watch brands in New Zealand moved from 2.1% to 2%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
- Across the 11 months ending August 2026, Rolex’s estimated Share of Search among watch brands in New Zealand moved from 24.7% to 21.8%, and its estimated monthly branded searches moved from 22.4K to 23.5K.
How did search popularity change for New Zealand watch brands in August 2026?
2 changes
In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.
Estimated monthly branded searches for Fossil in New Zealand rose 11.4% over 11 measured months, from 1.9K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fossil’s and Rolex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fossil
12 branded search terms
- black fossil watch
- fossil automatic watch
- fossil couple watches
- fossil female watches
- fossil gold watch
- fossil male watches
- fossil nz
- fossil raquel watch
- fossil silver watch
- fossil watch
- fossil watch belt
- fossil wrist watch for men
Rolex
17 branded search terms
- rolex
- rolex com
- rolex cost
- rolex datejust
- rolex day date
- rolex daytona
- rolex explorer
- rolex near me
- rolex nz
- rolex online
- rolex oyster perpetual
- rolex oyster perpetual datejust
- rolex sa
- rolex sub
- rolex submariner watch
- rolex watch men
- womens rolex
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.