Brandwave

Louis Vuitton vs Saben:Which is more popular?

In September 2026, Louis Vuitton had more branded searches than Saben among designer handbag labels in New Zealand. Louis Vuitton had about 33,500 branded searches, while Saben had 6,550. Louis Vuitton made up 44% of all designer handbag label searches we track, and Saben accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about designer handbag labels, Louis Vuitton and Saben each appeared in two of the four answers. Louis Vuitton and Saben were each mentioned first in two of the four answers.

Among designer handbag labels in New Zealand in September 2026

Who do people search for more?

Louis Vuitton, about 5 searches for every 1 for Saben

Louis Vuitton 33.5K searchesSaben 6.5K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Louis Vuitton in 2 of 4Saben in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Louis Vuitton first in 2Saben first in 2

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Top designer handbag labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Louis Vuitton was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Saben was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Louis Vuitton and Saben were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deadly Ponies1st
  2. Yu Mei2nd
  3. Saint Laurent3rd
  4. Loewe4th
  5. Saben5th
  6. Louis Vuitton6th
  7. Status Anxiety–
  8. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deadly Ponies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Louis Vuitton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Saint Laurent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yu Mei2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Loewe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Status Anxiety0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mimco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer handbag labels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Louis Vuitton or Saben more popular in search?

This chart shows how often people search Google for Louis Vuitton and Saben by name. Each line represents a brand's share of searches for all eight designer handbag labels we track, month by month, from searches in New Zealand.

Louis Vuitton and Saben among designer handbag labels in New Zealand, by month

Share of searches by month for Louis Vuitton, Saben. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonSaint LaurentDeadly PoniesSabenStatus AnxietyYu MeiLoeweMimco
Oct 202545.2%16.6%10.3%10.3%7.8%5.4%3%1.4%
Nov 202538.1%16.7%12.4%14.4%9.6%5.3%2%1.5%
Dec 202541.4%16.9%11.8%7.9%9.1%9.6%1.9%1.5%
Jan 202644.1%17.5%11.9%8.2%7.5%7.1%2.3%1.4%
Feb 202644.3%16.8%11.9%9.5%7.4%6.4%2.3%1.5%
Mar 202644.6%16.7%12.6%8.5%8%6.2%2.1%1.3%
Apr 202647.5%16.9%12.7%7.2%6.8%5.3%2.1%1.5%
May 202644.5%16%14%9.8%6.2%5.7%2.3%1.4%
Jun 202641.2%16%12.2%11.6%9.4%6.1%2.4%1.2%
Jul 202646.7%17.3%12.6%7.5%6.7%5.7%2.1%1.3%
Aug 202641.9%18.7%12.4%8.7%7.8%6.9%2.4%1.2%
Sep 202644%20.3%10.6%8.6%6.8%5.7%2.5%1.4%

How has the Louis Vuitton and Saben comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer handbag labels in September 2026?

2 changes

  1. In September 2026, Louis Vuitton gained share of searches among designer handbag labels in New Zealand, from 41.9% to 44%.

  2. Estimated monthly branded searches for Saben in New Zealand fell 19.3% over 12 measured months, from 8.1K to 6.5K in September 2026.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Louis Vuitton’s and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Louis Vuitton

12 branded search terms

  • imagination louis vuitton
  • louis vuitton
  • louis vuitton imagination
  • louis vuitton neverfull
  • louisvuitton
  • lv
  • lv belt
  • lv perfume
  • lv purse
  • lv scarf
  • lv shoes
  • lv sunglasses

Saben

14 branded search terms

  • saben
  • saben briefcase
  • saben coco
  • saben frankie
  • saben matilda
  • saben odile
  • saben outlet
  • saben parker
  • saben parker briefcase
  • saben rebe
  • saben roma
  • saben tilly
  • saben tilly crossbody
  • saben winona

How the Brand Demand Index is measured

Other head-to-heads among designer handbag labels

Creator with pink hair and a pink jacket

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