Kate Spade vs Mimco:Which is more popular by branded search in New Zealand?
In August 2026, Kate Spade had more branded searches than Mimco among handbag brands in New Zealand. Kate Spade was estimated to have 11.8K branded searches compared to Mimco’s 1.8K, and held an 8.1% Share of Search versus Mimco’s 1.2%.
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Which is more popular in search, Kate Spade or Mimco?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kate Spade, Mimco. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Kate Spade and Mimco comparison changed over the last 12 months?
3 findings
- Kate Spade was ahead of Mimco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands in New Zealand moved from 8.6% to 8.1%, and its estimated monthly branded searches moved from 10.8K to 11.8K.
- Across the 11 months ending August 2026, Mimco’s estimated Share of Search among handbag brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 2K to 1.8K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.
Estimated monthly branded searches for Mimco in New Zealand fell 10.5% over 11 measured months, from 2K to 1.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kate Spade’s and Mimco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kate Spade
22 branded search terms
- kate spade
- kate spade bag
- kate spade cardholder
- kate spade crossbody bag
- kate spade handbag
- kate spade near me
- kate spade new
- kate spade nz
- kate spade online
- kate spade outlet
- kate spade perfumes
- kate spade purses
- kate spade tote
- kate spade tote bag
- kate spade wallet
- katespade
- katespade bag
- katespade com
- katespade handbag
- katespade nz
- katespade tote
- katespade wallet
Mimco
12 branded search terms
- mimco
- mimco bag
- mimco co nz
- mimco jewellery
- mimco leather bag
- mimco near me
- mimco nz
- mimco online
- mimco purse
- mimco shoes
- mimco tote
- mimco wallet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.