Mimco vs Yu Mei:Which is more popular by branded search in New Zealand?
In August 2026, Yu Mei had more branded searches than Mimco among designer handbag labels in New Zealand. Yu Mei was estimated to have 5.8K branded searches compared to Mimco’s 1.8K, and held an 11.3% Share of Search versus Mimco’s 3.5%.
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Which is more popular in search, Mimco or Yu Mei?
Compare the designer handbag and leather goods labels New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yu Mei, Mimco. The figures are in the table below the chart.
View monthly share of search table
| Month | Status Anxiety | Saben | Deadly Ponies | Yu Mei | Mimco |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.2% | 23% | 9.9% | 4.3% |
| Nov 2025 | 32.6% | 34.2% | 22.4% | 7.5% | 3.4% |
| Dec 2025 | 33.2% | 24.1% | 24.1% | 14.9% | 3.7% |
| Jan 2026 | 30.1% | 27.1% | 26.4% | 12.2% | 4.1% |
| Feb 2026 | 26.8% | 31.4% | 26.7% | 11.1% | 4.1% |
| Mar 2026 | 30.9% | 27.8% | 27% | 10.7% | 3.7% |
| Apr 2026 | 29.1% | 27.7% | 29.1% | 9.8% | 4.2% |
| May 2026 | 25.1% | 32.5% | 28.7% | 9.9% | 3.8% |
| Jun 2026 | 30.1% | 32.4% | 24.2% | 9.8% | 3.6% |
| Jul 2026 | 28.9% | 28.2% | 28.6% | 10.3% | 4.1% |
| Aug 2026 | 29.7% | 29.3% | 26.2% | 11.3% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Mimco and Yu Mei comparison changed over the last 12 months?
3 findings
- Yu Mei was ahead of Mimco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mimco’s estimated Share of Search among designer handbag labels in New Zealand moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 2K to 1.8K.
- Across the 11 months ending August 2026, Yu Mei’s estimated Share of Search among designer handbag labels in New Zealand moved from 9.9% to 11.3%, and its estimated monthly branded searches moved from 4.6K to 5.8K.
How did search popularity change for New Zealand designer handbag labels in August 2026?
2 changes
In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.
In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Mimco’s and Yu Mei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mimco
12 branded search terms
- mimco
- mimco bag
- mimco co nz
- mimco jewellery
- mimco leather bag
- mimco near me
- mimco nz
- mimco online
- mimco purse
- mimco shoes
- mimco tote
- mimco wallet
Yu Mei
13 branded search terms
- jessie wong yu mei
- yu mei
- yu mei bag
- yu mei card holder
- yu mei handbag
- yu mei near me
- yu mei nz
- yu mei tote
- yumei
- yumei bag
- yumei handbag
- yumei nz
- yumei tote
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.