Kate Spade vs Michael Kors:Which is more popular by branded search in New Zealand?
In August 2026, Kate Spade had more branded searches than Michael Kors among handbag brands in New Zealand. Kate Spade was estimated to have 11.8K branded searches compared to Michael Kors’ 10.6K, and held an 8.1% Share of Search versus Michael Kors’ 7.3%.
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Which is more popular in search, Kate Spade or Michael Kors?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kate Spade, Michael Kors. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Kate Spade and Michael Kors comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Michael Kors took it in December 2025, Kate Spade took it in February 2026.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands in New Zealand moved from 8.6% to 8.1%, and its estimated monthly branded searches moved from 10.8K to 11.8K.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand moved from 8.3% to 7.3%, and its estimated monthly branded searches moved from 10.4K to 10.6K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.
In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Kate Spade’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kate Spade
22 branded search terms
- kate spade
- kate spade bag
- kate spade cardholder
- kate spade crossbody bag
- kate spade handbag
- kate spade near me
- kate spade new
- kate spade nz
- kate spade online
- kate spade outlet
- kate spade perfumes
- kate spade purses
- kate spade tote
- kate spade tote bag
- kate spade wallet
- katespade
- katespade bag
- katespade com
- katespade handbag
- katespade nz
- katespade tote
- katespade wallet
Michael Kors
22 branded search terms
- michael kors
- michael kors bag
- michael kors handbag
- michael kors jet set tote
- michael kors near me
- michael kors nz
- michael kors official site
- michael kors outfit
- michael kors outlet near me
- michael kors pocketbooks
- michael kors sale
- michael kors usa
- michael kors wonderlust
- michaelkors
- michaelkors bag
- michaelkors ca
- michaelkors com
- michaelkors handbag
- michaelkors nz
- michaelkors outlet
- michaelkors tote
- michaelkors wallet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.