Brandwave

Michael Kors vs Saben:Which is more popular?

In September 2026, Saben had more branded searches than Michael Kors among crossbody purse brands in New Zealand. Saben had about 6,550 branded searches, while Michael Kors had 4,020. Saben made up 14.3% of all crossbody purse brand searches we track, and Michael Kors accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Saben appeared in two of the four answers and Michael Kors in none.

Among crossbody purse brands in New Zealand in September 2026

Who do people search for more?

Saben, about 63% more searches than Michael Kors

Saben 6.5K searchesMichael Kors 4K searches

Who does AI mention more?

Saben, mentioned in 2 of 4 answers, Michael Kors in 0

Saben in 2 of 4Michael Kors in 0 of 4

Who does AI recommend more?

Saben, the only one of the two named

Saben first in 2Michael Kors never named

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Saben was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Michael Kors did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Status Anxiety1st
  2. Saben2nd
  3. Deadly Ponies3rd
  4. Coach4th
  5. Kate Spade–
  6. Michael Kors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crossbody purse brands

4 answers

  • Asked ChatGPT

    “Which crossbody purse brand should I buy in New Zealand?”

    1. 1Status Anxiety
    2. 2Saben

  • Asked ChatGPT

    “What are the best crossbody purse brands in New Zealand?”

    1. 1Saben
    2. 2Status Anxiety
    3. 3Deadly Ponies
    4. 4Coach

  • Asked ChatGPT

    “What's the best crossbody purse brand in New Zealand for everyday carrying?”

    1. 1Status Anxiety
    2. 2Deadly Ponies

  • Searched Google, AI Overview

    “small shoulder bag”

    1. 1Coach

  • Searched Google, AI Overview

    “crossbody bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Michael Kors or Saben more popular in search?

This chart shows how often people search Google for Michael Kors and Saben by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.

Michael Kors and Saben among crossbody purse brands in New Zealand, by month

Share of searches by month for Saben, Michael Kors. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachDeadly PoniesSabenStatus AnxietyKate SpadeMichael Kors
Oct 202524.6%17.6%20.2%15.3%12.2%10.2%
Nov 202520.8%18.2%23.9%15.9%12.6%8.7%
Dec 202530.5%17.6%13.4%15.4%12.7%10.4%
Jan 202632.2%18.9%14.6%13.4%12.1%9%
Feb 202627.3%19.3%17.8%13.8%12.6%9.1%
Mar 202629.4%20.7%15.7%14.9%11.1%8.1%
Apr 202635.5%20.5%12.9%12.1%11.1%7.9%
May 202631.1%21.7%16.8%10.7%10.9%8.8%
Jun 202638.4%15.1%16.1%13%10%7.3%
Jul 202643.6%16.8%11.1%10%10.5%8.1%
Aug 202641.4%16.2%12.8%11.5%10.4%7.8%
Sep 202639.5%15.6%14.3%11.3%10.6%8.8%

How has the Michael Kors and Saben comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crossbody purse brands in September 2026?

2 changes

  1. In September 2026, Saben gained share of searches among crossbody purse brands in New Zealand, from 12.8% to 14.3%.

  2. In September 2026, Michael Kors gained share of searches among crossbody purse brands in New Zealand, from 7.8% to 8.8%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Michael Kors’ and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Michael Kors

8 branded search terms

  • michael kors
  • michael kors outfit
  • michael kors pocketbooks
  • michael kors sale
  • michael kors wonderlust
  • michaelkors
  • michaelkors ca
  • michaelkors outlet

Saben

14 branded search terms

  • saben
  • saben briefcase
  • saben coco
  • saben frankie
  • saben matilda
  • saben odile
  • saben outlet
  • saben parker
  • saben parker briefcase
  • saben rebe
  • saben roma
  • saben tilly
  • saben tilly crossbody
  • saben winona

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

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