Brandwave

How popular isDeadly Ponies?

In September 2026, people searched for Deadly Ponies by name about 8,060 times in New Zealand, about the same as the previous year. These searches made up 15.6% of all New Zealand crossbody purse brand searches, placing Deadly Ponies second out of six brands. When we asked both ChatGPT and Google AI Overviews about crossbody purse brands, Deadly Ponies appeared in two of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Deadly Ponies is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. CoachShare of searches 39.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Deadly PoniesShare of searches 15.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. SabenShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Status AnxietyShare of searches 11.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Kate SpadeShare of searches 10.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Deadly Ponies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Deadly Ponies is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Status Anxiety1st
  2. Saben2nd
  3. Deadly Ponies3rd
  4. Coach4th
  5. Kate Spade–
  6. Michael Kors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crossbody purse brands

4 answers

  • Asked ChatGPT

    “Which crossbody purse brand should I buy in New Zealand?”

    1. 1Status Anxiety
    2. 2Saben

  • Asked ChatGPT

    “What are the best crossbody purse brands in New Zealand?”

    1. 1Saben
    2. 2Status Anxiety
    3. 3Deadly Ponies
    4. 4Coach

  • Asked ChatGPT

    “What's the best crossbody purse brand in New Zealand for everyday carrying?”

    1. 1Status Anxiety
    2. 2Deadly Ponies

  • Searched Google, AI Overview

    “small shoulder bag”

    1. 1Coach

  • Searched Google, AI Overview

    “crossbody bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which crossbody purse brands compete with Deadly Ponies?

Deadly Ponies against crossbody purse brands in New Zealand, by month

Share of searches by month for Coach, Deadly Ponies, Saben, Status Anxiety, Kate Spade, Michael Kors. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachDeadly PoniesSabenStatus AnxietyKate SpadeMichael Kors
Oct 202524.6%17.6%20.2%15.3%12.2%10.2%
Nov 202520.8%18.2%23.9%15.9%12.6%8.7%
Dec 202530.5%17.6%13.4%15.4%12.7%10.4%
Jan 202632.2%18.9%14.6%13.4%12.1%9%
Feb 202627.3%19.3%17.8%13.8%12.6%9.1%
Mar 202629.4%20.7%15.7%14.9%11.1%8.1%
Apr 202635.5%20.5%12.9%12.1%11.1%7.9%
May 202631.1%21.7%16.8%10.7%10.9%8.8%
Jun 202638.4%15.1%16.1%13%10%7.3%
Jul 202643.6%16.8%11.1%10%10.5%8.1%
Aug 202641.4%16.2%12.8%11.5%10.4%7.8%
Sep 202639.5%15.6%14.3%11.3%10.6%8.8%

  1. 1.Coach

    39.5%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  2. 2.Deadly Ponies

    15.6%

    Held 2nd. 7.1K estimated branded searches, -18% vs prior month. Share -0.7 points.

  3. 3.Saben

    14.3%

    Held 3rd. 6.5K estimated branded searches, -4.2% vs prior month. Share +1.5 points.

  4. 4.Status Anxiety

    11.3%

    Held 4th. 5.2K estimated branded searches, -15.9% vs prior month. Share -0.2 points.

  5. 5.Kate Spade

    10.6%

    Held 5th. 4.9K estimated branded searches, -13.1% vs prior month. Share +0.2 points.

  6. 6.Michael Kors

    8.8%

    Held 6th. 4K estimated branded searches, -3.4% vs prior month. Share +1 points.

Compare popularity between Deadly Ponies and its closest rivals

Every comparison with Deadly Ponies

25 comparisons

How has branded search demand for Deadly Ponies changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Deadly Ponies in New Zealand held steady, from 8.2K to 8.1K.
  • Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand decreased from 17.6% to 15.6%.
  • Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand peaked at 21.7% in May 2026 and was lowest at 15.1% in June 2026.
  • Across the 12 months ending September 2026, Deadly Ponies rose from 3rd to 2nd among crossbody purse brands in New Zealand.

How did search popularity change for New Zealand crossbody purse brands in September 2026?

5 changes

  1. In September 2026, Saben gained share of searches among crossbody purse brands in New Zealand, from 12.8% to 14.3%.

  2. In September 2026, Michael Kors gained share of searches among crossbody purse brands in New Zealand, from 7.8% to 8.8%.

  3. In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.

  4. In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.

  5. Estimated monthly branded searches for Status Anxiety in New Zealand fell 15.8% over 12 measured months, from 6.1K to 5.2K in September 2026.

How are Deadly Ponies’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Deadly Ponies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deadly ponies
  • deadly ponies bag
  • deadly ponies belt
  • deadly ponies britomart
  • deadly ponies sale
  • deadly ponies shoes
  • deadly ponies tote
  • deadlyponies

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How the Brand Demand Index is measured

Where does Deadly Ponies compete?

Deadly Ponies is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Handbag brands7th of 105.6%Show ranking
designer handbag labels3rd of 810.6%Show ranking
designer fashion labels3rd of 1511.8%Show ranking
Crossbody purse brands2nd of 615.6%Shown above
Creator with pink hair and a pink jacket

Is Deadly Ponies your brand?

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