Brandwave

Deadly Ponies vs Kate Spade:Which is more popular?

In September 2026, Deadly Ponies had more branded searches than Kate Spade among handbag brands in New Zealand. Deadly Ponies had about 7,130 branded searches, while Kate Spade had 6,470. Deadly Ponies made up 5.6% of all handbag brand searches we track, and Kate Spade accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about handbag brands, Deadly Ponies appeared in all four answers and Kate Spade in one. Deadly Ponies was mentioned before Kate Spade in every answer.

Among handbag brands in New Zealand in September 2026

Who do people search for more?

Deadly Ponies, about 10% more searches than Kate Spade

Deadly Ponies 7.1K searchesKate Spade 6.5K searches

Who does AI mention more?

Deadly Ponies, mentioned in every answer we collected

Deadly Ponies in 4 of 4Kate Spade in 1 of 4

Who does AI recommend more?

Deadly Ponies, named ahead of Kate Spade in every answer

Deadly Ponies first in 4Kate Spade never first

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Top handbag brands in ChatGPT and Google AI Overviews

In two ChatGPT questions and two Google AI Overviews, Deadly Ponies appeared in all four answers. Kate Spade was mentioned in one out of four: not in either of the two ChatGPT answers, but in one of the two Google AI Overviews. Deadly Ponies was listed before Kate Spade in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saben1st
  2. Deadly Ponies2nd
  3. Coach3rd
  4. Status Anxiety4th
  5. Louis Vuitton5th
  6. Michael Kors6th
  7. Longchamp7th
  8. Gucci8th
  9. Kate Spade9th
  10. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saben4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
  • Deadly Ponies4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
  • Coach2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Status Anxiety2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Louis Vuitton1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Gucci1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Longchamp1 of 4Named in 1 of 2 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Mimco0 of 4Named in 0 of 2 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handbag brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Deadly Ponies or Kate Spade more popular in search?

This chart shows how often people search Google for Deadly Ponies and Kate Spade by name. Each line represents a brand's share of searches for all ten handbag brands we track, month by month, from searches in New Zealand.

Deadly Ponies and Kate Spade among handbag brands in New Zealand, by month

Share of searches by month for Deadly Ponies, Kate Spade. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonCoachGucciSabenStatus AnxietyLongchampDeadly PoniesMichael KorsKate SpadeMimco
Oct 202530.8%12.2%16.6%10.8%6.9%5.1%5.7%5.3%5.3%1.3%
Nov 202525.7%11.9%14.9%14.3%8.4%5%7%5.3%6.2%1.2%
Dec 202527.4%16%14.6%9.1%8.3%4.7%6.5%6.1%6%1.3%
Jan 202629.1%16.1%13.8%9%6.8%6.4%6.5%5.3%5.8%1.2%
Feb 202629%15.5%15.1%10.4%6.3%5.8%6.4%4.8%5.5%1.2%
Mar 202630.3%15.8%14.1%9.6%7%5.4%7.1%4.5%5.2%1.1%
Apr 202630.5%17.5%14.7%8.4%6%5%6.9%4.3%5.5%1.1%
May 202628.3%17.2%14.7%10.3%5.4%4.5%7.5%5%5.9%1%
Jun 202624.5%23%12.3%10.8%6.9%4.9%6.1%4.7%5.7%0.9%
Jul 202627.6%22.3%13%8%5.5%5.6%6.3%5.5%5.3%0.93%
Aug 202625.4%21.4%13.3%9.3%6.4%6.7%6.2%4.9%5.4%0.98%
Sep 202627.9%19.8%14.4%9.1%5.9%5.9%5.6%5.1%5.1%1.1%

How has the Deadly Ponies and Kate Spade comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand handbag brands in September 2026?

2 changes

  1. In September 2026, Deadly Ponies lost share of searches among handbag brands in New Zealand, from 6.2% to 5.6%.

  2. In September 2026, Kate Spade fell from 8th to 9th among handbag brands in New Zealand.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Deadly Ponies’ and Kate Spade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deadly Ponies

6 branded search terms

  • deadly ponies
  • deadly ponies belt
  • deadly ponies britomart
  • deadly ponies sale
  • deadly ponies shoes
  • deadlyponies

Kate Spade

14 branded search terms

  • kate spade
  • kate spade bag
  • kate spade cardholder
  • kate spade handbag
  • kate spade outlet
  • kate spade perfumes
  • kate spade purses
  • kate spade tote
  • kate spade wallet
  • katespade
  • katespade bag
  • katespade handbag
  • katespade tote
  • katespade wallet

How the Brand Demand Index is measured

Other head-to-heads among handbag brands

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