Brandwave

Deadly Ponies vs Kowtow:Which is more popular?

In September 2026, Deadly Ponies had more branded searches than Kowtow among designer fashion labels in New Zealand. Deadly Ponies had about 7,130 branded searches, while Kowtow had 2,220. Deadly Ponies made up 11.8% of all designer fashion label searches we track, and Kowtow accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Kowtow appeared in four of the five answers and Deadly Ponies in two. Kowtow was mentioned before Deadly Ponies in four out of five answers.

Among designer fashion labels in New Zealand in September 2026

Who do people search for more?

Deadly Ponies, about 3 searches for every 1 for Kowtow

Deadly Ponies 7.1K searchesKowtow 2.2K searches

Who does AI mention more?

Kowtow, mentioned in 4 of 5 answers, Deadly Ponies in 2

Kowtow in 4 of 5Deadly Ponies in 2 of 5

Who does AI recommend more?

Kowtow, named ahead of Deadly Ponies in 4 of 5 answers

Kowtow first in 4Deadly Ponies first in 1

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kowtow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deadly Ponies was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kowtow was listed before Deadly Ponies in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Juliette Hogan1st
  2. Kowtow2nd
  3. Harris Tapper3rd
  4. Zambesi4th
  5. Karen Walker5th
  6. Paris Georgia6th
  7. Maggie Marilyn7th
  8. RUBY8th
  9. Marle9th
  10. Deadly Ponies10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deadly Ponies or Kowtow more popular in search?

This chart shows how often people search Google for Deadly Ponies and Kowtow by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.

Deadly Ponies and Kowtow among designer fashion labels in New Zealand, by month

Share of searches by month for Deadly Ponies, Kowtow. The figures are in the table below the chart.

View monthly share of searches table
MonthKaren WalkerJuliette HoganDeadly PoniesCaitlin CrispMaggie MarilynYu MeiHarris TapperRUBYKowtowTwenty-Seven NamesZambesiKate SylvesterParis GeorgiaMarleIngrid Starnes
Oct 202526.1%11.5%10.9%11%5.7%4.6%5.5%5.5%3.6%4%3.2%3.6%2.4%1.9%0.38%
Nov 202531.1%9.4%12.9%10.7%4.6%4.4%5.4%4.8%3.3%3.2%2.6%2.9%2.9%1.3%0.35%
Dec 202533.6%8.2%13.8%9.3%4.9%7%3.2%4.8%3.2%3.5%2.8%2.6%1.7%1.2%0.32%
Jan 202629.9%9.4%12.6%8.6%5.5%6.3%3.5%4.9%3.5%5.6%3.2%3.1%2.3%1.5%0.35%
Feb 202627.2%10.4%11.4%9.5%6.1%5.5%4.7%4.5%3.1%5.1%3.4%4.3%2.6%2%0.37%
Mar 202633.4%8.7%11.8%8.1%6.4%4.8%6.1%3.9%3.1%2.9%2.9%2.8%2.2%2.6%0.33%
Apr 202631.1%9.6%13.4%8.9%5.9%4.5%3.8%3.9%5%2.8%3.3%3%2%2.4%0.36%
May 202630.4%9.2%15.9%7.2%4.7%5.4%5.5%3.3%3.3%3.3%3.2%2.9%2.5%2.8%0.35%
Jun 202632.2%8.2%14.2%7.6%6.3%5.7%4.7%3.8%3.9%4.3%2.9%2.6%1.6%1.9%0.39%
Jul 202632.1%9.7%13.5%6.1%6%4.7%5.7%3.8%3.8%3.3%2.4%4.3%2.5%1.8%0.28%
Aug 202626.6%12.1%11.6%13.8%6.2%5.6%4.8%3%2.8%4.2%2.8%2.2%1.7%2.5%0.25%
Sep 202627.9%12.4%11.8%9.8%6.2%5%4.8%4%3.7%3.5%3%2.8%2.7%2.1%0.32%

How has the Deadly Ponies and Kowtow comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer fashion labels in September 2026?

2 changes

  1. In September 2026, Kowtow overtook Twenty-Seven Names to rank 9th among designer fashion labels in New Zealand, with 3.7% of the searches.

  2. In September 2026, Deadly Ponies rose from 4th to 3rd among designer fashion labels in New Zealand.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Deadly Ponies’ and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deadly Ponies

6 branded search terms

  • deadly ponies
  • deadly ponies belt
  • deadly ponies britomart
  • deadly ponies sale
  • deadly ponies shoes
  • deadlyponies

Kowtow

8 branded search terms

  • kowtow apron dress
  • kowtow archive sale
  • kowtow clothing
  • kowtow dress
  • kowtow sale
  • kowtow study dress
  • kowtow swing dress
  • kowtow wrap dress

How the Brand Demand Index is measured

Other head-to-heads among designer fashion labels

Creator with pink hair and a pink jacket

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