Deadly Ponies vs Kate Spade:Which is more popular?
In September 2026, Deadly Ponies had more branded searches than Kate Spade among crossbody purse brands in New Zealand. Deadly Ponies had about 7,130 branded searches, while Kate Spade had 4,860. Deadly Ponies made up 15.6% of all crossbody purse brand searches we track, and Kate Spade accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Deadly Ponies appeared in two of the four answers and Kate Spade in none.
Who do people search for more?
Deadly Ponies, about 47% more searches than Kate Spade
Who does AI mention more?
Deadly Ponies, mentioned in 2 of 4 answers, Kate Spade in 0
Who does AI recommend more?
Deadly Ponies, the only one of the two named
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Top crossbody purse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Deadly Ponies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kate Spade did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crossbody purse brands
4 answers
Asked ChatGPT
“Which crossbody purse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crossbody purse brands in New Zealand?”
Asked ChatGPT
“What's the best crossbody purse brand in New Zealand for everyday carrying?”
Searched Google, AI Overview
“small shoulder bag”
Searched Google, AI Overview
“crossbody bag nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deadly Ponies or Kate Spade more popular in search?
This chart shows how often people search Google for Deadly Ponies and Kate Spade by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Deadly Ponies, Kate Spade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Deadly Ponies | Saben | Status Anxiety | Kate Spade | Michael Kors |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 17.6% | 20.2% | 15.3% | 12.2% | 10.2% |
| Nov 2025 | 20.8% | 18.2% | 23.9% | 15.9% | 12.6% | 8.7% |
| Dec 2025 | 30.5% | 17.6% | 13.4% | 15.4% | 12.7% | 10.4% |
| Jan 2026 | 32.2% | 18.9% | 14.6% | 13.4% | 12.1% | 9% |
| Feb 2026 | 27.3% | 19.3% | 17.8% | 13.8% | 12.6% | 9.1% |
| Mar 2026 | 29.4% | 20.7% | 15.7% | 14.9% | 11.1% | 8.1% |
| Apr 2026 | 35.5% | 20.5% | 12.9% | 12.1% | 11.1% | 7.9% |
| May 2026 | 31.1% | 21.7% | 16.8% | 10.7% | 10.9% | 8.8% |
| Jun 2026 | 38.4% | 15.1% | 16.1% | 13% | 10% | 7.3% |
| Jul 2026 | 43.6% | 16.8% | 11.1% | 10% | 10.5% | 8.1% |
| Aug 2026 | 41.4% | 16.2% | 12.8% | 11.5% | 10.4% | 7.8% |
| Sep 2026 | 39.5% | 15.6% | 14.3% | 11.3% | 10.6% | 8.8% |
How has the Deadly Ponies and Kate Spade comparison changed over the last 12 months?
3 findings
- Deadly Ponies was ahead of Kate Spade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand moved from 17.6% to 15.6%, and its estimated monthly branded searches held steady at 7.1K.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands in New Zealand moved from 12.2% to 10.6%, and its estimated monthly branded searches held steady at 4.9K.
How did search popularity change for New Zealand crossbody purse brands in September 2026?
1 change
In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Deadly Ponies’ and Kate Spade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deadly Ponies
6 branded search terms
- deadly ponies
- deadly ponies belt
- deadly ponies britomart
- deadly ponies sale
- deadly ponies shoes
- deadlyponies
Kate Spade
6 branded search terms
- kate spade
- kate spade cardholder
- kate spade outlet
- kate spade perfumes
- kate spade purses
- katespade
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