Brandwave

Coach vs Status Anxiety:Which is more popular?

In September 2026, Coach had more branded searches than Status Anxiety among crossbody purse brands in New Zealand. Coach had about 18,100 branded searches, while Status Anxiety had 5,170. Coach made up 39.5% of all crossbody purse brand searches we track, and Status Anxiety accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Status Anxiety appeared in three of the four answers and Coach in two. Status Anxiety was mentioned before Coach in every answer.

Among crossbody purse brands in New Zealand in September 2026

Who do people search for more?

Coach, about 4 searches for every 1 for Status Anxiety

Coach 18.1K searchesStatus Anxiety 5.2K searches

Who does AI mention more?

Status Anxiety, mentioned in 3 of 4 answers, Coach in 2

Status Anxiety in 3 of 4Coach in 2 of 4

Who does AI recommend more?

Status Anxiety, named ahead of Coach in every answer

Status Anxiety first in 3Coach never first

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Status Anxiety was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Coach was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Status Anxiety was listed before Coach in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Status Anxiety1st
  2. Saben2nd
  3. Deadly Ponies3rd
  4. Coach4th
  5. Kate Spade–
  6. Michael Kors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crossbody purse brands

4 answers

  • Asked ChatGPT

    “Which crossbody purse brand should I buy in New Zealand?”

    1. 1Status Anxiety
    2. 2Saben

  • Asked ChatGPT

    “What are the best crossbody purse brands in New Zealand?”

    1. 1Saben
    2. 2Status Anxiety
    3. 3Deadly Ponies
    4. 4Coach

  • Asked ChatGPT

    “What's the best crossbody purse brand in New Zealand for everyday carrying?”

    1. 1Status Anxiety
    2. 2Deadly Ponies

  • Searched Google, AI Overview

    “small shoulder bag”

    1. 1Coach

  • Searched Google, AI Overview

    “crossbody bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coach or Status Anxiety more popular in search?

This chart shows how often people search Google for Coach and Status Anxiety by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.

Coach and Status Anxiety among crossbody purse brands in New Zealand, by month

Share of searches by month for Coach, Status Anxiety. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachDeadly PoniesSabenStatus AnxietyKate SpadeMichael Kors
Oct 202524.6%17.6%20.2%15.3%12.2%10.2%
Nov 202520.8%18.2%23.9%15.9%12.6%8.7%
Dec 202530.5%17.6%13.4%15.4%12.7%10.4%
Jan 202632.2%18.9%14.6%13.4%12.1%9%
Feb 202627.3%19.3%17.8%13.8%12.6%9.1%
Mar 202629.4%20.7%15.7%14.9%11.1%8.1%
Apr 202635.5%20.5%12.9%12.1%11.1%7.9%
May 202631.1%21.7%16.8%10.7%10.9%8.8%
Jun 202638.4%15.1%16.1%13%10%7.3%
Jul 202643.6%16.8%11.1%10%10.5%8.1%
Aug 202641.4%16.2%12.8%11.5%10.4%7.8%
Sep 202639.5%15.6%14.3%11.3%10.6%8.8%

How has the Coach and Status Anxiety comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crossbody purse brands in September 2026?

2 changes

  1. In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.

  2. Estimated monthly branded searches for Status Anxiety in New Zealand fell 15.8% over 12 measured months, from 6.1K to 5.2K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Coach’s and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coach

1 branded search term

  • coach bag

Status Anxiety

8 branded search terms

  • purse status anxiety
  • status anxiety
  • status anxiety belt
  • status anxiety plunder
  • status anxiety purse
  • status anxiety sale
  • status anxiety sunglasses
  • statusanxiety

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

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