Brandwave

Coach vs Kate Spade:Which is more popular?

In September 2026, Coach had more branded searches than Kate Spade among crossbody purse brands in New Zealand. Coach had about 18,100 branded searches, while Kate Spade had 4,860. Coach made up 39.5% of all crossbody purse brand searches we track, and Kate Spade accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Coach appeared in two of the four answers and Kate Spade in none.

Among crossbody purse brands in New Zealand in September 2026

Who do people search for more?

Coach, about 4 searches for every 1 for Kate Spade

Coach 18.1K searchesKate Spade 4.9K searches

Who does AI mention more?

Coach, mentioned in 2 of 4 answers, Kate Spade in 0

Coach in 2 of 4Kate Spade in 0 of 4

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Coach was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kate Spade did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Status Anxiety1st
  2. Saben2nd
  3. Deadly Ponies3rd
  4. Coach4th
  5. Kate Spade–
  6. Michael Kors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crossbody purse brands

4 answers

  • Asked ChatGPT

    “Which crossbody purse brand should I buy in New Zealand?”

    1. 1Status Anxiety
    2. 2Saben

  • Asked ChatGPT

    “What are the best crossbody purse brands in New Zealand?”

    1. 1Saben
    2. 2Status Anxiety
    3. 3Deadly Ponies
    4. 4Coach

  • Asked ChatGPT

    “What's the best crossbody purse brand in New Zealand for everyday carrying?”

    1. 1Status Anxiety
    2. 2Deadly Ponies

  • Searched Google, AI Overview

    “small shoulder bag”

    1. 1Coach

  • Searched Google, AI Overview

    “crossbody bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coach or Kate Spade more popular in search?

This chart shows how often people search Google for Coach and Kate Spade by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.

Coach and Kate Spade among crossbody purse brands in New Zealand, by month

Share of searches by month for Coach, Kate Spade. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachDeadly PoniesSabenStatus AnxietyKate SpadeMichael Kors
Oct 202524.6%17.6%20.2%15.3%12.2%10.2%
Nov 202520.8%18.2%23.9%15.9%12.6%8.7%
Dec 202530.5%17.6%13.4%15.4%12.7%10.4%
Jan 202632.2%18.9%14.6%13.4%12.1%9%
Feb 202627.3%19.3%17.8%13.8%12.6%9.1%
Mar 202629.4%20.7%15.7%14.9%11.1%8.1%
Apr 202635.5%20.5%12.9%12.1%11.1%7.9%
May 202631.1%21.7%16.8%10.7%10.9%8.8%
Jun 202638.4%15.1%16.1%13%10%7.3%
Jul 202643.6%16.8%11.1%10%10.5%8.1%
Aug 202641.4%16.2%12.8%11.5%10.4%7.8%
Sep 202639.5%15.6%14.3%11.3%10.6%8.8%

How has the Coach and Kate Spade comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crossbody purse brands in September 2026?

1 change

  1. In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Coach’s and Kate Spade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coach

1 branded search term

  • coach bag

Kate Spade

6 branded search terms

  • kate spade
  • kate spade cardholder
  • kate spade outlet
  • kate spade perfumes
  • kate spade purses
  • katespade

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

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