Deadly Ponies vs Saben:Which is more popular by branded search in New Zealand?
In August 2026, Saben had more branded searches than Deadly Ponies among designer handbag labels in New Zealand. Saben was estimated to have 14.9K branded searches compared to Deadly Ponies’ 13.4K, and held a 29.3% Share of Search versus Deadly Ponies’ 26.2%.
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Which is more popular in search, Deadly Ponies or Saben?
Compare the designer handbag and leather goods labels New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saben, Deadly Ponies. The figures are in the table below the chart.
View monthly share of search table
| Month | Status Anxiety | Saben | Deadly Ponies | Yu Mei | Mimco |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.2% | 23% | 9.9% | 4.3% |
| Nov 2025 | 32.6% | 34.2% | 22.4% | 7.5% | 3.4% |
| Dec 2025 | 33.2% | 24.1% | 24.1% | 14.9% | 3.7% |
| Jan 2026 | 30.1% | 27.1% | 26.4% | 12.2% | 4.1% |
| Feb 2026 | 26.8% | 31.4% | 26.7% | 11.1% | 4.1% |
| Mar 2026 | 30.9% | 27.8% | 27% | 10.7% | 3.7% |
| Apr 2026 | 29.1% | 27.7% | 29.1% | 9.8% | 4.2% |
| May 2026 | 25.1% | 32.5% | 28.7% | 9.9% | 3.8% |
| Jun 2026 | 30.1% | 32.4% | 24.2% | 9.8% | 3.6% |
| Jul 2026 | 28.9% | 28.2% | 28.6% | 10.3% | 4.1% |
| Aug 2026 | 29.7% | 29.3% | 26.2% | 11.3% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Deadly Ponies and Saben comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Deadly Ponies took it in December 2025, Saben took it in January 2026, Deadly Ponies took it in April 2026, Saben took it in May 2026, Deadly Ponies took it in July 2026, Saben took it in August 2026.
- Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand moved from 23% to 26.2%, and its estimated monthly branded searches moved from 10.7K to 13.4K.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand moved from 31.2% to 29.3%, and its estimated monthly branded searches moved from 14.6K to 14.9K.
How did search popularity change for New Zealand designer handbag labels in August 2026?
2 changes
In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.
In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Deadly Ponies’ and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deadly Ponies
24 branded search terms
- deadly ponies
- deadly ponies bag
- deadly ponies belt
- deadly ponies britomart
- deadly ponies card holder
- deadly ponies crossbody bag
- deadly ponies laptop bag
- deadly ponies mr cinch
- deadly ponies mr gator
- deadly ponies mr leopard
- deadly ponies mr minimese
- deadly ponies mr siamese
- deadly ponies near me
- deadly ponies nz
- deadly ponies online
- deadly ponies sale
- deadly ponies shoes
- deadly ponies shop
- deadly ponies stockist
- deadly ponies tote
- deadly ponies tote bag
- deadlyponies
- deadlyponies com
- deadlyponies nz
Saben
26 branded search terms
- saben
- saben bag
- saben beatrice
- saben big sis tilly
- saben briefcase
- saben co nz
- saben coco
- saben delilah wallet
- saben frankie
- saben matilda
- saben near me
- saben nikko
- saben nz
- saben odile
- saben outlet
- saben parker
- saben parker briefcase
- saben rebe
- saben roma
- saben sam wallet
- saben tilly
- saben tilly big sis
- saben tilly crossbody
- saben tote
- saben wallet
- saben winona
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.