Saben vs Status Anxiety:Which is more popular by branded search in New Zealand?
In August 2026, Saben and Status Anxiety were level on Share of Search among designer handbag labels in New Zealand, with an estimated 14.9K versus 15.2K branded searches, at 29.3% and 29.7% estimated Share of Search.
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Which is more popular in search, Saben or Status Anxiety?
Compare the designer handbag and leather goods labels New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Status Anxiety, Saben. The figures are in the table below the chart.
View monthly share of search table
| Month | Status Anxiety | Saben | Deadly Ponies | Yu Mei | Mimco |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.2% | 23% | 9.9% | 4.3% |
| Nov 2025 | 32.6% | 34.2% | 22.4% | 7.5% | 3.4% |
| Dec 2025 | 33.2% | 24.1% | 24.1% | 14.9% | 3.7% |
| Jan 2026 | 30.1% | 27.1% | 26.4% | 12.2% | 4.1% |
| Feb 2026 | 26.8% | 31.4% | 26.7% | 11.1% | 4.1% |
| Mar 2026 | 30.9% | 27.8% | 27% | 10.7% | 3.7% |
| Apr 2026 | 29.1% | 27.7% | 29.1% | 9.8% | 4.2% |
| May 2026 | 25.1% | 32.5% | 28.7% | 9.9% | 3.8% |
| Jun 2026 | 30.1% | 32.4% | 24.2% | 9.8% | 3.6% |
| Jul 2026 | 28.9% | 28.2% | 28.6% | 10.3% | 4.1% |
| Aug 2026 | 29.7% | 29.3% | 26.2% | 11.3% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Saben and Status Anxiety comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Saben took it in November 2025, Status Anxiety took it in December 2025, Saben took it in February 2026, Status Anxiety took it in March 2026, Saben took it in May 2026, Status Anxiety took it in July 2026.
- Across the 11 months ending August 2026, Saben’s estimated Share of Search among designer handbag labels in New Zealand moved from 31.2% to 29.3%, and its estimated monthly branded searches moved from 14.6K to 14.9K.
- Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand moved from 31.7% to 29.7%, and its estimated monthly branded searches moved from 14.8K to 15.2K.
How did search popularity change for New Zealand designer handbag labels in August 2026?
2 changes
In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.
In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Saben’s and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Saben
26 branded search terms
- saben
- saben bag
- saben beatrice
- saben big sis tilly
- saben briefcase
- saben co nz
- saben coco
- saben delilah wallet
- saben frankie
- saben matilda
- saben near me
- saben nikko
- saben nz
- saben odile
- saben outlet
- saben parker
- saben parker briefcase
- saben rebe
- saben roma
- saben sam wallet
- saben tilly
- saben tilly big sis
- saben tilly crossbody
- saben tote
- saben wallet
- saben winona
Status Anxiety
27 branded search terms
- purse status anxiety
- status anxiety
- status anxiety bag
- status anxiety bag sale
- status anxiety belt
- status anxiety card holder
- status anxiety crossbody bag
- status anxiety force of being
- status anxiety force of being bag
- status anxiety last mountains bag
- status anxiety leather bag
- status anxiety mens wallet
- status anxiety nappy bag
- status anxiety near me
- status anxiety nz
- status anxiety plunder
- status anxiety plunder bag
- status anxiety purse
- status anxiety sale
- status anxiety shoulder bag
- status anxiety sunglasses
- status anxiety tote
- status anxiety tote bag
- status anxiety wallet
- statusanxiety
- statusanxiety com au
- statusanxiety nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.