Brandwave

Deadly Ponies vs Saben:Which is more popular?

In September 2026, Deadly Ponies had more branded searches than Saben among designer handbag labels in New Zealand. Deadly Ponies had about 8,060 branded searches, while Saben had 6,550. Deadly Ponies made up 10.6% of all designer handbag label searches we track, and Saben accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about designer handbag labels, Deadly Ponies appeared in three of the four answers and Saben in two. Deadly Ponies was mentioned before Saben in every answer that named either.

Among designer handbag labels in New Zealand in September 2026

Who do people search for more?

Deadly Ponies, about 23% more searches than Saben

Deadly Ponies 8.1K searchesSaben 6.5K searches

Who does AI mention more?

Deadly Ponies, mentioned in 3 of 4 answers, Saben in 2

Deadly Ponies in 3 of 4Saben in 2 of 4

Who does AI recommend more?

Deadly Ponies, named ahead of Saben in 3 of 3 answers

Deadly Ponies first in 3Saben never first

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Top designer handbag labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Deadly Ponies was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Saben was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Deadly Ponies was listed before Saben in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deadly Ponies1st
  2. Yu Mei2nd
  3. Saint Laurent3rd
  4. Loewe4th
  5. Saben5th
  6. Louis Vuitton6th
  7. Status Anxiety–
  8. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deadly Ponies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Louis Vuitton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Saint Laurent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yu Mei2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Loewe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Status Anxiety0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mimco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer handbag labels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deadly Ponies or Saben more popular in search?

This chart shows how often people search Google for Deadly Ponies and Saben by name. Each line represents a brand's share of searches for all eight designer handbag labels we track, month by month, from searches in New Zealand.

Deadly Ponies and Saben among designer handbag labels in New Zealand, by month

Share of searches by month for Deadly Ponies, Saben. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonSaint LaurentDeadly PoniesSabenStatus AnxietyYu MeiLoeweMimco
Oct 202545.2%16.6%10.3%10.3%7.8%5.4%3%1.4%
Nov 202538.1%16.7%12.4%14.4%9.6%5.3%2%1.5%
Dec 202541.4%16.9%11.8%7.9%9.1%9.6%1.9%1.5%
Jan 202644.1%17.5%11.9%8.2%7.5%7.1%2.3%1.4%
Feb 202644.3%16.8%11.9%9.5%7.4%6.4%2.3%1.5%
Mar 202644.6%16.7%12.6%8.5%8%6.2%2.1%1.3%
Apr 202647.5%16.9%12.7%7.2%6.8%5.3%2.1%1.5%
May 202644.5%16%14%9.8%6.2%5.7%2.3%1.4%
Jun 202641.2%16%12.2%11.6%9.4%6.1%2.4%1.2%
Jul 202646.7%17.3%12.6%7.5%6.7%5.7%2.1%1.3%
Aug 202641.9%18.7%12.4%8.7%7.8%6.9%2.4%1.2%
Sep 202644%20.3%10.6%8.6%6.8%5.7%2.5%1.4%

How has the Deadly Ponies and Saben comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Saben took it in November 2025, Deadly Ponies took it in December 2025.
  • Across the 12 months ending September 2026, Deadly Ponies’ share of searches among designer handbag labels in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 8.2K to 8.1K.
  • Across the 12 months ending September 2026, Saben’s share of searches among designer handbag labels in New Zealand moved from 10.3% to 8.6%, and its estimated monthly branded searches moved from 8.1K to 6.5K.

How did search popularity change for New Zealand designer handbag labels in September 2026?

2 changes

  1. In September 2026, Deadly Ponies lost share of searches among designer handbag labels in New Zealand, from 12.4% to 10.6%.

  2. Estimated monthly branded searches for Saben in New Zealand fell 19.3% over 12 measured months, from 8.1K to 6.5K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Deadly Ponies’ and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deadly Ponies

8 branded search terms

  • deadly ponies
  • deadly ponies bag
  • deadly ponies belt
  • deadly ponies britomart
  • deadly ponies sale
  • deadly ponies shoes
  • deadly ponies tote
  • deadlyponies

Saben

14 branded search terms

  • saben
  • saben briefcase
  • saben coco
  • saben frankie
  • saben matilda
  • saben odile
  • saben outlet
  • saben parker
  • saben parker briefcase
  • saben rebe
  • saben roma
  • saben tilly
  • saben tilly crossbody
  • saben winona

How the Brand Demand Index is measured

Other head-to-heads among designer handbag labels

Creator with pink hair and a pink jacket

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