Dior vs Hermès:Which is more popular by branded search in New Zealand?
In August 2026, Hermès had more branded searches than Dior among luxury fashion houses in New Zealand. Hermès was estimated to have 13.8K branded searches compared to Dior’s 12.8K, and held an 8.2% Share of Search versus Dior’s 7.6%.
Follow Dior vs Hermès and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dior or Hermès?
Compare the luxury fashion houses New Zealand shoppers search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hermès, Dior. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 14.5% | 18.1% | 12% | 9.7% | 7.8% | 6.9% |
| Nov 2025 | 28.5% | 15% | 18.5% | 13.8% | 10.5% | 7.2% | 6.6% |
| Dec 2025 | 29.2% | 16.9% | 17% | 13.7% | 10% | 7.2% | 6% |
| Jan 2026 | 31.1% | 15.3% | 16.8% | 12.4% | 9.8% | 8.4% | 6.2% |
| Feb 2026 | 30.4% | 16% | 17.4% | 12.5% | 9.5% | 8.3% | 5.9% |
| Mar 2026 | 31.4% | 16% | 16.5% | 11.8% | 9.8% | 8.7% | 5.8% |
| Apr 2026 | 31.3% | 15.5% | 17.1% | 12.2% | 9.4% | 8.5% | 6.1% |
| May 2026 | 29.1% | 19.4% | 16.7% | 11.1% | 8.8% | 8.8% | 6% |
| Jun 2026 | 29.1% | 23.6% | 14.5% | 10.2% | 8.8% | 8.5% | 5.3% |
| Jul 2026 | 30.8% | 17.9% | 15.5% | 12.3% | 9.5% | 8.3% | 5.8% |
| Aug 2026 | 27.5% | 18.3% | 15.7% | 12.6% | 10% | 8.2% | 7.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Dior and Hermès comparison changed over the last 12 months?
3 findings
- Hermès was ahead of Dior in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dior’s estimated Share of Search among luxury fashion houses in New Zealand moved from 6.9% to 7.6%, and its estimated monthly branded searches moved from 10.9K to 12.8K.
- Across the 11 months ending August 2026, Hermès’ estimated Share of Search among luxury fashion houses in New Zealand moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 12.3K to 13.8K.
How did search popularity change for New Zealand luxury fashion houses in August 2026?
2 changes
In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%.
Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dior’s and Hermès’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dior
9 branded search terms
- dior bag
- dior handbag
- dior lip oil
- dior miss dior blooming bouquet
- dior new zealand
- dior shoes
- dior wallet
- homme dior
- john galliano dior
Hermès
21 branded search terms
- hermes
- hermes au
- hermes bag
- hermes birkin
- hermes birkin bag
- hermes blanket
- hermes com
- hermes constance
- hermes handbag
- hermes kelly
- hermes kelly bag
- hermes near me
- hermes nz
- hermes perfume
- hermes picotin
- hermes scarf
- hermes shoes
- hermes wallet
- hermes watch
- terre d hermes
- terre d hermes parfum
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.