Chanel vs Saint Laurent:Which is more popular by branded search in New Zealand?
In August 2026, Chanel had more branded searches than Saint Laurent among luxury fashion houses in New Zealand. Chanel was estimated to have 30.7K branded searches compared to Saint Laurent’s 16.7K, and held an 18.3% Share of Search versus Saint Laurent’s 10%.
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Which is more popular in search, Chanel or Saint Laurent?
Compare the luxury fashion houses New Zealand shoppers search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chanel, Saint Laurent. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Chanel | Gucci | Prada | Saint Laurent | Hermès | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 14.5% | 18.1% | 12% | 9.7% | 7.8% | 6.9% |
| Nov 2025 | 28.5% | 15% | 18.5% | 13.8% | 10.5% | 7.2% | 6.6% |
| Dec 2025 | 29.2% | 16.9% | 17% | 13.7% | 10% | 7.2% | 6% |
| Jan 2026 | 31.1% | 15.3% | 16.8% | 12.4% | 9.8% | 8.4% | 6.2% |
| Feb 2026 | 30.4% | 16% | 17.4% | 12.5% | 9.5% | 8.3% | 5.9% |
| Mar 2026 | 31.4% | 16% | 16.5% | 11.8% | 9.8% | 8.7% | 5.8% |
| Apr 2026 | 31.3% | 15.5% | 17.1% | 12.2% | 9.4% | 8.5% | 6.1% |
| May 2026 | 29.1% | 19.4% | 16.7% | 11.1% | 8.8% | 8.8% | 6% |
| Jun 2026 | 29.1% | 23.6% | 14.5% | 10.2% | 8.8% | 8.5% | 5.3% |
| Jul 2026 | 30.8% | 17.9% | 15.5% | 12.3% | 9.5% | 8.3% | 5.8% |
| Aug 2026 | 27.5% | 18.3% | 15.7% | 12.6% | 10% | 8.2% | 7.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Chanel and Saint Laurent comparison changed over the last 12 months?
3 findings
- Chanel was ahead of Saint Laurent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chanel’s estimated Share of Search among luxury fashion houses in New Zealand moved from 14.5% to 18.3%, and its estimated monthly branded searches moved from 22.8K to 30.7K.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses in New Zealand moved from 9.7% to 10%, and its estimated monthly branded searches moved from 15.2K to 16.7K.
How did search popularity change for New Zealand luxury fashion houses in August 2026?
2 changes
In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.
Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chanel’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chanel
23 branded search terms
- bleu de chanel
- bleu de chanel parfum
- chanel
- chanel 05
- chanel 5 parfum
- chanel australia
- chanel bag
- chanel chance
- chanel coco parfum
- chanel cologne
- chanel com
- chanel eau de parfum
- chanel fragrance
- chanel handbag
- chanel near me
- chanel nz
- chanel online
- chanel parfume
- chanel shoes
- chanel sunglasses
- chanel wallet
- chanel water
- coco chanel
Saint Laurent
18 branded search terms
- saint laurent
- saint laurent bag
- saint laurent handbag
- saint laurent near me
- saint laurent nz
- saint laurent shoes
- saint laurent wallet
- saint laurent ysl
- saintlaurent
- saintlaurent bag
- saintlaurent shoes
- saintlaurent wallet
- ye saint laurent
- ysl babycat
- ysl com
- ysl high heel
- ysl mon paris
- ysl y edo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.