How popular isAnastasia Beverly Hills?
In September 2026, people searched for Anastasia Beverly Hills by name about 880 times in New Zealand, a 12% decrease from the previous year. These searches made up 7.9% of all New Zealand face palette brand searches, placing Anastasia Beverly Hills fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about face palette brands, Anastasia Beverly Hills appeared in two of the five answers and was the third most recommended of the five.
Anastasia Beverly Hills is the fifth most searched of 5 competitors and the third most recommended in AI answers.
Charlotte TilburyShare of searches 48.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DiorShare of searches 21.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MorpheShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
HourglassShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Anastasia Beverly HillsShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top face palette brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Anastasia Beverly Hills is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hourglass4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Morphe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anastasia Beverly Hills2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face palette brands
5 answers
Asked ChatGPT
“Which face palette brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face palette brands in New Zealand?”
Asked ChatGPT
“What's the best face palette brand in New Zealand for makeup look?”
Searched Google, AI Overview
“best face palette”
Searched Google, AI Overview
“makeup face palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which face palette brands compete with Anastasia Beverly Hills?
Share of searches by month for Charlotte Tilbury, Dior, Morphe, Hourglass, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Dior | Morphe | Hourglass | Anastasia Beverly Hills |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 12.3% | 11.9% | 13.3% | 10.8% |
| Nov 2025 | 55.1% | 12% | 10.6% | 13.7% | 8.6% |
| Dec 2025 | 49.1% | 14.4% | 12.8% | 14.7% | 8.8% |
| Jan 2026 | 50.4% | 16.8% | 12% | 13.5% | 7.2% |
| Feb 2026 | 46.2% | 15.9% | 13.1% | 16.6% | 8.3% |
| Mar 2026 | 47.7% | 18.8% | 11.6% | 13.8% | 8.1% |
| Apr 2026 | 53.6% | 13.9% | 11.2% | 12.2% | 9.1% |
| May 2026 | 50% | 17.8% | 12.4% | 12.7% | 7.2% |
| Jun 2026 | 56.9% | 15.7% | 11.6% | 10% | 5.8% |
| Jul 2026 | 53% | 12.8% | 13.5% | 11.7% | 9% |
| Aug 2026 | 41% | 30.5% | 11.1% | 9.6% | 7.9% |
| Sep 2026 | 48.7% | 21.6% | 11.6% | 10.3% | 7.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.7% | 5.4K | +3.6% | +7.6 points | |
| 2, held 2nd | 21.6% | 2.4K | -38.1% | -8.9 points | |
| 3, held 3rd | 11.6% | 1.3K | -8.5% | +0.5 points | |
| 4, held 4th | 10.3% | 1.1K | -6.6% | +0.7 points | |
| 5, held 5th | 7.9% | 880 | -12% | +0.1 points |
48.7%
Held 1st. 5.4K estimated branded searches, +3.6% vs prior month. Share +7.6 points.
2.
Dior21.6%
Held 2nd. 2.4K estimated branded searches, -38.1% vs prior month. Share -8.9 points.
3.
Morphe11.6%
Held 3rd. 1.3K estimated branded searches, -8.5% vs prior month. Share +0.5 points.
10.3%
Held 4th. 1.1K estimated branded searches, -6.6% vs prior month. Share +0.7 points.
7.9%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share +0.1 points.
Compare popularity between Anastasia Beverly Hills and its closest rivals
Every comparison with Anastasia Beverly Hills
12 comparisons
- Anastasia Beverly Hills vs Bobbi Brown
- Anastasia Beverly Hills vs Charlotte Tilbury
- Anastasia Beverly Hills vs Clinique
- Anastasia Beverly Hills vs Dior
- Anastasia Beverly Hills vs Estée Lauder
- Anastasia Beverly Hills vs Hourglass
- Anastasia Beverly Hills vs Huda Beauty
- Anastasia Beverly Hills vs MAC
- Anastasia Beverly Hills vs Maybelline
- Anastasia Beverly Hills vs Morphe
- Anastasia Beverly Hills vs Tom Ford
- Anastasia Beverly Hills vs Natasha Denona
How has branded search demand for Anastasia Beverly Hills changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell from 1K to 880.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among face palette brands in New Zealand decreased from 10.8% to 7.9%.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among face palette brands in New Zealand peaked at 10.8% in October 2025 and was lowest at 5.8% in June 2026.
How did search popularity change for New Zealand face palette brands in September 2026?
5 changes
In September 2026, Charlotte Tilbury gained share of searches among face palette brands in New Zealand, from 41% to 48.7%.
In September 2026, Hourglass gained share of searches among face palette brands in New Zealand, from 9.6% to 10.3%.
In September 2026, Morphe gained share of searches among face palette brands in New Zealand, from 11.1% to 11.6%.
In September 2026, Dior lost share of searches among face palette brands in New Zealand, from 30.5% to 21.6%.
Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are Anastasia Beverly Hills’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- anastasia beverly hills
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Where does Anastasia Beverly Hills compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Eye shadow brands | 8th of 8 | 2.3% | Show ranking |
| Eyeshadow palette brands | 6th of 7 | 3.4% | Show ranking |
| Face palette brands | 5th of 5 | 7.9% | Shown above |
Is Anastasia Beverly Hills your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.