Anastasia Beverly Hills vs Tom Ford:Which is more popular?
In September 2026, Tom Ford had more branded searches than Anastasia Beverly Hills among eye shadow brands in New Zealand. Tom Ford had about 7,990 branded searches, while Anastasia Beverly Hills had 880. Tom Ford made up 21.1% of all eye shadow brand searches we track, and Anastasia Beverly Hills accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about eye shadow brands, Anastasia Beverly Hills appeared in three of the five answers and Tom Ford in none.
Who do people search for more?
Tom Ford, about 9 searches for every 1 for Anastasia Beverly Hills
Who does AI mention more?
Anastasia Beverly Hills, mentioned in 3 of 5 answers, Tom Ford in 0
Who does AI recommend more?
Anastasia Beverly Hills, the only one of the two named
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Top eye shadow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tom Ford did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye shadow brands
5 answers
Asked ChatGPT
“Which eye shadow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye shadow brands in New Zealand?”
Asked ChatGPT
“What's the best eye shadow brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eye shadow nz”
Searched Google, AI Overview
“best eyeshadow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Anastasia Beverly Hills or Tom Ford more popular in search?
This chart shows how often people search Google for Anastasia Beverly Hills and Tom Ford by name. Each line represents a brand's share of searches for all eight eye shadow brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tom Ford, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Tom Ford | Estée Lauder | MAC | Huda Beauty | Bobbi Brown | Clinique | Anastasia Beverly Hills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 27.1% | 11.5% | 11.7% | 8.1% | 6.1% | 4.6% | 2.9% |
| Nov 2025 | 25.8% | 20.6% | 13.5% | 13.1% | 13.6% | 5.4% | 5.9% | 2.2% |
| Dec 2025 | 27.9% | 25.1% | 13.6% | 13.2% | 7.2% | 5.2% | 5.4% | 2.5% |
| Jan 2026 | 30.3% | 21.8% | 12.4% | 11.4% | 11.2% | 4.7% | 6.2% | 1.9% |
| Feb 2026 | 32.1% | 21.6% | 12.6% | 12.3% | 8.1% | 4.9% | 6.1% | 2.3% |
| Mar 2026 | 33.4% | 21.2% | 13.7% | 12.7% | 7.4% | 4.3% | 5.4% | 2% |
| Apr 2026 | 33% | 21.9% | 13.8% | 11.9% | 7.9% | 4.4% | 4.6% | 2.5% |
| May 2026 | 32.7% | 21.6% | 12.7% | 12.7% | 7.5% | 4.6% | 6.2% | 1.9% |
| Jun 2026 | 34.3% | 22.5% | 11.2% | 12.5% | 8% | 4.3% | 5.3% | 2% |
| Jul 2026 | 36.1% | 20.3% | 10.2% | 13.2% | 7.6% | 4.6% | 5.5% | 2.6% |
| Aug 2026 | 36.4% | 21% | 11.3% | 10.8% | 8.3% | 4.3% | 5.2% | 2.7% |
| Sep 2026 | 33.4% | 21.1% | 13.4% | 11.6% | 8.2% | 5.1% | 5% | 2.3% |
How has the Anastasia Beverly Hills and Tom Ford comparison changed over the last 12 months?
3 findings
- Tom Ford was ahead of Anastasia Beverly Hills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eye shadow brands in New Zealand moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Tom Ford’s share of searches among eye shadow brands in New Zealand moved from 27.1% to 21.1%, and its estimated monthly branded searches moved from 9.4K to 8K.
How did search popularity change for New Zealand eye shadow brands in September 2026?
2 changes
Estimated monthly branded searches for Tom Ford in New Zealand fell 15.4% over 12 measured months, from 9.4K to 8K in September 2026.
Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anastasia Beverly Hills
1 branded search term
- anastasia beverly hills
Tom Ford
7 branded search terms
- tom ford
- tom ford ft
- tom ford parfum
- tom ford spectacles
- tom ford sun
- tomford
- tomford oud wood
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