Anastasia Beverly Hills vs Huda Beauty:Which is more popular?
In September 2026, Huda Beauty had more branded searches than Anastasia Beverly Hills among eye shadow brands in New Zealand. Huda Beauty had about 3,110 branded searches, while Anastasia Beverly Hills had 880. Huda Beauty made up 8.2% of all eye shadow brand searches we track, and Anastasia Beverly Hills accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about eye shadow brands, Huda Beauty appeared in four of the five answers and Anastasia Beverly Hills in three. Anastasia Beverly Hills was mentioned before Huda Beauty in two out of three answers.
Who do people search for more?
Huda Beauty, about 4 searches for every 1 for Anastasia Beverly Hills
Who does AI mention more?
Huda Beauty, mentioned in 4 of 5 answers, Anastasia Beverly Hills in 3
Who does AI recommend more?
Anastasia Beverly Hills, named ahead of Huda Beauty in 2 of 3 answers
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Top eye shadow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huda Beauty was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Anastasia Beverly Hills was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anastasia Beverly Hills was listed before Huda Beauty in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huda Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MAC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maybelline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tom Ford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinique0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye shadow brands
5 answers
Asked ChatGPT
“Which eye shadow brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye shadow brands in New Zealand?”
Asked ChatGPT
“What's the best eye shadow brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eye shadow nz”
Searched Google, AI Overview
“best eyeshadow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Anastasia Beverly Hills or Huda Beauty more popular in search?
This chart shows how often people search Google for Anastasia Beverly Hills and Huda Beauty by name. Each line represents a brand's share of searches for all eight eye shadow brands we track, month by month, from searches in New Zealand.
Share of searches by month for Huda Beauty, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Tom Ford | Estée Lauder | MAC | Huda Beauty | Bobbi Brown | Clinique | Anastasia Beverly Hills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 27.1% | 11.5% | 11.7% | 8.1% | 6.1% | 4.6% | 2.9% |
| Nov 2025 | 25.8% | 20.6% | 13.5% | 13.1% | 13.6% | 5.4% | 5.9% | 2.2% |
| Dec 2025 | 27.9% | 25.1% | 13.6% | 13.2% | 7.2% | 5.2% | 5.4% | 2.5% |
| Jan 2026 | 30.3% | 21.8% | 12.4% | 11.4% | 11.2% | 4.7% | 6.2% | 1.9% |
| Feb 2026 | 32.1% | 21.6% | 12.6% | 12.3% | 8.1% | 4.9% | 6.1% | 2.3% |
| Mar 2026 | 33.4% | 21.2% | 13.7% | 12.7% | 7.4% | 4.3% | 5.4% | 2% |
| Apr 2026 | 33% | 21.9% | 13.8% | 11.9% | 7.9% | 4.4% | 4.6% | 2.5% |
| May 2026 | 32.7% | 21.6% | 12.7% | 12.7% | 7.5% | 4.6% | 6.2% | 1.9% |
| Jun 2026 | 34.3% | 22.5% | 11.2% | 12.5% | 8% | 4.3% | 5.3% | 2% |
| Jul 2026 | 36.1% | 20.3% | 10.2% | 13.2% | 7.6% | 4.6% | 5.5% | 2.6% |
| Aug 2026 | 36.4% | 21% | 11.3% | 10.8% | 8.3% | 4.3% | 5.2% | 2.7% |
| Sep 2026 | 33.4% | 21.1% | 13.4% | 11.6% | 8.2% | 5.1% | 5% | 2.3% |
How has the Anastasia Beverly Hills and Huda Beauty comparison changed over the last 12 months?
3 findings
- Huda Beauty was ahead of Anastasia Beverly Hills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eye shadow brands in New Zealand moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eye shadow brands in New Zealand moved from 8.1% to 8.2%, and its estimated monthly branded searches moved from 2.8K to 3.1K.
How did search popularity change for New Zealand eye shadow brands in September 2026?
1 change
Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anastasia Beverly Hills
1 branded search term
- anastasia beverly hills
Huda Beauty
7 branded search terms
- huda beauty
- huda beauty blush
- huda beauty concealer
- huda beauty foundation
- huda beauty lipstick
- huda beauty mascara
- huda beauty powder
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