Huda Beauty vs MAC:Which is more popular?
In September 2026, Huda Beauty had more branded searches than MAC among eyeshadow palette brands in New Zealand. Huda Beauty had about 3,110 branded searches, while MAC had 1,640. Huda Beauty made up 11.9% of all eyeshadow palette brand searches we track, and MAC accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about eyeshadow palette brands, Huda Beauty and MAC each appeared in two of the four answers. Huda Beauty was mentioned before MAC in two out of three answers.
Who do people search for more?
Huda Beauty, about 90% more searches than MAC
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Huda Beauty, named ahead of MAC in 2 of 3 answers
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Top eyeshadow palette brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Huda Beauty and MAC were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Huda Beauty was listed before MAC in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeshadow palette brands
4 answers
Asked ChatGPT
“Which eyeshadow palette brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eyeshadow palette brands in New Zealand?”
Asked ChatGPT
“What's the best eyeshadow palette brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eyeshadow palette nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“neutral eyeshadow palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Huda Beauty or MAC more popular in search?
This chart shows how often people search Google for Huda Beauty and MAC by name. Each line represents a brand's share of searches for all seven eyeshadow palette brands we track, month by month, from searches in New Zealand.
Share of searches by month for Huda Beauty, MAC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Charlotte Tilbury | Huda Beauty | Bobbi Brown | MAC | Anastasia Beverly Hills | Natasha Denona |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 21.1% | 12.6% | 9.5% | 6.9% | 4.4% | 2.1% |
| Nov 2025 | 38.6% | 20.6% | 20.4% | 8.1% | 6.9% | 3.2% | 2.2% |
| Dec 2025 | 45.4% | 22.5% | 11.8% | 8.4% | 6% | 4% | 1.8% |
| Jan 2026 | 45.6% | 20.2% | 16.8% | 7.1% | 5.4% | 2.9% | 1.9% |
| Feb 2026 | 49.2% | 19.4% | 12.5% | 7.5% | 6.5% | 3.5% | 1.5% |
| Mar 2026 | 51.4% | 18.1% | 11.3% | 6.6% | 8.1% | 3.1% | 1.4% |
| Apr 2026 | 48.7% | 22% | 11.7% | 6.6% | 5.7% | 3.7% | 1.7% |
| May 2026 | 49.9% | 20.4% | 11.5% | 7.1% | 6.2% | 2.9% | 1.9% |
| Jun 2026 | 47.2% | 26.3% | 10.9% | 5.9% | 5.6% | 2.7% | 1.5% |
| Jul 2026 | 50.9% | 21.4% | 10.7% | 6.5% | 5.3% | 3.6% | 1.6% |
| Aug 2026 | 51.4% | 20.2% | 11.8% | 6.1% | 4.9% | 3.9% | 1.9% |
| Sep 2026 | 48.5% | 20.7% | 11.9% | 7.4% | 6.3% | 3.4% | 1.8% |
How has the Huda Beauty and MAC comparison changed over the last 12 months?
3 findings
- Huda Beauty was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand moved from 12.6% to 11.9%, and its estimated monthly branded searches moved from 2.8K to 3.1K.
- Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand moved from 6.9% to 6.3%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand eyeshadow palette brands in September 2026?
1 change
In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Huda Beauty’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huda Beauty
7 branded search terms
- huda beauty
- huda beauty blush
- huda beauty concealer
- huda beauty foundation
- huda beauty lipstick
- huda beauty mascara
- huda beauty powder
MAC
3 branded search terms
- mac cosmetics
- mac cosmetics eyeliner
- mac powder
Other head-to-heads among eyeshadow palette brands
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