Brandwave

How popular isHuda Beauty?

In September 2026, people searched for Huda Beauty by name about 3,150 times in New Zealand, a 10.5% increase from the previous year. These searches made up 11.9% of all New Zealand eyeshadow palette brand searches, placing Huda Beauty third out of seven brands. When we asked both ChatGPT and Google AI Overviews about eyeshadow palette brands, Huda Beauty appeared in two of the four answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Huda Beauty is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. MaybellineShare of searches 48.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Charlotte TilburyShare of searches 20.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Huda BeautyShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Bobbi BrownShare of searches 7.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. MACShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Huda Beauty was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Huda Beauty is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Natasha Denona2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Charlotte Tilbury–
  7. Bobbi Brown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about eyeshadow palette brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which eyeshadow palette brands compete with Huda Beauty?

Huda Beauty against eyeshadow palette brands in New Zealand, by month

Share of searches by month for Maybelline, Charlotte Tilbury, Huda Beauty, Bobbi Brown, MAC, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineCharlotte TilburyHuda BeautyBobbi BrownMACAnastasia Beverly HillsNatasha Denona
Oct 202543.4%21.1%12.6%9.5%6.9%4.4%2.1%
Nov 202538.6%20.6%20.4%8.1%6.9%3.2%2.2%
Dec 202545.4%22.5%11.8%8.4%6%4%1.8%
Jan 202645.6%20.2%16.8%7.1%5.4%2.9%1.9%
Feb 202649.2%19.4%12.5%7.5%6.5%3.5%1.5%
Mar 202651.4%18.1%11.3%6.6%8.1%3.1%1.4%
Apr 202648.7%22%11.7%6.6%5.7%3.7%1.7%
May 202649.9%20.4%11.5%7.1%6.2%2.9%1.9%
Jun 202647.2%26.3%10.9%5.9%5.6%2.7%1.5%
Jul 202650.9%21.4%10.7%6.5%5.3%3.6%1.6%
Aug 202651.4%20.2%11.8%6.1%4.9%3.9%1.9%
Sep 202648.5%20.7%11.9%7.4%6.3%3.4%1.8%

  1. 1.Maybelline

    48.5%

    Held 1st. 12.7K estimated branded searches, -4.9% vs prior month. Share -2.9 points.

  2. 2.Charlotte Tilbury

    20.7%

    Held 2nd. 5.4K estimated branded searches, +3.6% vs prior month. Share +0.6 points.

  3. 3.Huda Beauty

    11.9%

    Held 3rd. 3.1K estimated branded searches, +2% vs prior month. Share +0.1 points.

  4. 4.Bobbi Brown

    7.4%

    Held 4th. 1.9K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  5. 5.MAC

    6.3%

    Held 5th. 1.6K estimated branded searches, +30.2% vs prior month. Share +1.4 points.

  6. 6.Anastasia Beverly Hills

    3.4%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.5 points.

  7. 7.Natasha Denona

    1.8%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Huda Beauty and its closest rivals

Every comparison with Huda Beauty

17 comparisons

How has branded search demand for Huda Beauty changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Huda Beauty in New Zealand rose from 2.9K to 3.1K.
  • Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand decreased from 12.6% to 11.9%.
  • Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand peaked at 20.4% in November 2025 and was lowest at 10.7% in July 2026.

How did search popularity change for New Zealand eyeshadow palette brands in September 2026?

5 changes

  1. In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%.

  2. In September 2026, Bobbi Brown gained share of searches among eyeshadow palette brands in New Zealand, from 6.1% to 7.4%.

  3. In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%.

  4. In September 2026, Maybelline lost share of searches among eyeshadow palette brands in New Zealand, from 51.4% to 48.5%.

  5. Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Huda Beauty’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Huda Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • huda beauty
  • huda beauty blush
  • huda beauty concealer
  • huda beauty foundation
  • huda beauty lipstick
  • huda beauty makeup
  • huda beauty mascara
  • huda beauty powder

Do you work for Huda Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Huda Beauty compete?

Huda Beauty is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands10th of 332.9%Show ranking
Eye shadow brands5th of 88.2%Show ranking
Eyeshadow palette brands3rd of 711.9%Shown above
Creator with pink hair and a pink jacket

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