Charlotte Tilbury vs Huda Beauty:Which is more popular?
In September 2026, Charlotte Tilbury had more branded searches than Huda Beauty among eyeshadow palette brands in New Zealand. Charlotte Tilbury had about 5,410 branded searches, while Huda Beauty had 3,110. Charlotte Tilbury made up 20.7% of all eyeshadow palette brand searches we track, and Huda Beauty accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about eyeshadow palette brands, Huda Beauty appeared in two of the four answers and Charlotte Tilbury in none.
Who do people search for more?
Charlotte Tilbury, about 74% more searches than Huda Beauty
Who does AI mention more?
Huda Beauty, mentioned in 2 of 4 answers, Charlotte Tilbury in 0
Who does AI recommend more?
Huda Beauty, the only one of the two named
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Top eyeshadow palette brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Huda Beauty was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Charlotte Tilbury did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeshadow palette brands
4 answers
Asked ChatGPT
“Which eyeshadow palette brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eyeshadow palette brands in New Zealand?”
Asked ChatGPT
“What's the best eyeshadow palette brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eyeshadow palette nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“neutral eyeshadow palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Charlotte Tilbury or Huda Beauty more popular in search?
This chart shows how often people search Google for Charlotte Tilbury and Huda Beauty by name. Each line represents a brand's share of searches for all seven eyeshadow palette brands we track, month by month, from searches in New Zealand.
Share of searches by month for Charlotte Tilbury, Huda Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Charlotte Tilbury | Huda Beauty | Bobbi Brown | MAC | Anastasia Beverly Hills | Natasha Denona |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 21.1% | 12.6% | 9.5% | 6.9% | 4.4% | 2.1% |
| Nov 2025 | 38.6% | 20.6% | 20.4% | 8.1% | 6.9% | 3.2% | 2.2% |
| Dec 2025 | 45.4% | 22.5% | 11.8% | 8.4% | 6% | 4% | 1.8% |
| Jan 2026 | 45.6% | 20.2% | 16.8% | 7.1% | 5.4% | 2.9% | 1.9% |
| Feb 2026 | 49.2% | 19.4% | 12.5% | 7.5% | 6.5% | 3.5% | 1.5% |
| Mar 2026 | 51.4% | 18.1% | 11.3% | 6.6% | 8.1% | 3.1% | 1.4% |
| Apr 2026 | 48.7% | 22% | 11.7% | 6.6% | 5.7% | 3.7% | 1.7% |
| May 2026 | 49.9% | 20.4% | 11.5% | 7.1% | 6.2% | 2.9% | 1.9% |
| Jun 2026 | 47.2% | 26.3% | 10.9% | 5.9% | 5.6% | 2.7% | 1.5% |
| Jul 2026 | 50.9% | 21.4% | 10.7% | 6.5% | 5.3% | 3.6% | 1.6% |
| Aug 2026 | 51.4% | 20.2% | 11.8% | 6.1% | 4.9% | 3.9% | 1.9% |
| Sep 2026 | 48.5% | 20.7% | 11.9% | 7.4% | 6.3% | 3.4% | 1.8% |
How has the Charlotte Tilbury and Huda Beauty comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of Huda Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among eyeshadow palette brands in New Zealand moved from 21.1% to 20.7%, and its estimated monthly branded searches moved from 4.8K to 5.4K.
- Across the 12 months ending September 2026, Huda Beauty’s share of searches among eyeshadow palette brands in New Zealand moved from 12.6% to 11.9%, and its estimated monthly branded searches moved from 2.8K to 3.1K.
How did search popularity change for New Zealand eyeshadow palette brands in September 2026?
1 change
In September 2026, Charlotte Tilbury gained share of searches among eyeshadow palette brands in New Zealand, from 20.2% to 20.7%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
8 branded search terms
- charlotte tilbury
- charlotte tilbury blush
- charlotte tilbury concealer
- charlotte tilbury foundation
- charlotte tilbury highlighter
- charlotte tilbury lipstick
- charlotte tilbury mascara
- charlotte tilbury powder
Huda Beauty
7 branded search terms
- huda beauty
- huda beauty blush
- huda beauty concealer
- huda beauty foundation
- huda beauty lipstick
- huda beauty mascara
- huda beauty powder
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