Anastasia Beverly Hills vs MAC:Which is more popular?
In September 2026, MAC had more branded searches than Anastasia Beverly Hills among eyeshadow palette brands in New Zealand. MAC had about 1,640 branded searches, while Anastasia Beverly Hills had 880. MAC made up 6.3% of all eyeshadow palette brand searches we track, and Anastasia Beverly Hills accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about eyeshadow palette brands, Anastasia Beverly Hills appeared in three of the four answers and MAC in two. Anastasia Beverly Hills was mentioned before MAC in two out of three answers.
Who do people search for more?
MAC, about 86% more searches than Anastasia Beverly Hills
Who does AI mention more?
Anastasia Beverly Hills, mentioned in 3 of 4 answers, MAC in 2
Who does AI recommend more?
Anastasia Beverly Hills, named ahead of MAC in 2 of 3 answers
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Top eyeshadow palette brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Anastasia Beverly Hills was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. MAC was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Anastasia Beverly Hills was listed before MAC in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maybelline3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Anastasia Beverly Hills3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Natasha Denona3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Huda Beauty2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- MAC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Charlotte Tilbury0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bobbi Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeshadow palette brands
4 answers
Asked ChatGPT
“Which eyeshadow palette brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eyeshadow palette brands in New Zealand?”
Asked ChatGPT
“What's the best eyeshadow palette brand in New Zealand for everyday makeup?”
Searched Google, AI Overview
“eyeshadow palette nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“neutral eyeshadow palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Anastasia Beverly Hills or MAC more popular in search?
This chart shows how often people search Google for Anastasia Beverly Hills and MAC by name. Each line represents a brand's share of searches for all seven eyeshadow palette brands we track, month by month, from searches in New Zealand.
Share of searches by month for MAC, Anastasia Beverly Hills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Charlotte Tilbury | Huda Beauty | Bobbi Brown | MAC | Anastasia Beverly Hills | Natasha Denona |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 21.1% | 12.6% | 9.5% | 6.9% | 4.4% | 2.1% |
| Nov 2025 | 38.6% | 20.6% | 20.4% | 8.1% | 6.9% | 3.2% | 2.2% |
| Dec 2025 | 45.4% | 22.5% | 11.8% | 8.4% | 6% | 4% | 1.8% |
| Jan 2026 | 45.6% | 20.2% | 16.8% | 7.1% | 5.4% | 2.9% | 1.9% |
| Feb 2026 | 49.2% | 19.4% | 12.5% | 7.5% | 6.5% | 3.5% | 1.5% |
| Mar 2026 | 51.4% | 18.1% | 11.3% | 6.6% | 8.1% | 3.1% | 1.4% |
| Apr 2026 | 48.7% | 22% | 11.7% | 6.6% | 5.7% | 3.7% | 1.7% |
| May 2026 | 49.9% | 20.4% | 11.5% | 7.1% | 6.2% | 2.9% | 1.9% |
| Jun 2026 | 47.2% | 26.3% | 10.9% | 5.9% | 5.6% | 2.7% | 1.5% |
| Jul 2026 | 50.9% | 21.4% | 10.7% | 6.5% | 5.3% | 3.6% | 1.6% |
| Aug 2026 | 51.4% | 20.2% | 11.8% | 6.1% | 4.9% | 3.9% | 1.9% |
| Sep 2026 | 48.5% | 20.7% | 11.9% | 7.4% | 6.3% | 3.4% | 1.8% |
How has the Anastasia Beverly Hills and MAC comparison changed over the last 12 months?
3 findings
- MAC was ahead of Anastasia Beverly Hills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anastasia Beverly Hills’ share of searches among eyeshadow palette brands in New Zealand moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, MAC’s share of searches among eyeshadow palette brands in New Zealand moved from 6.9% to 6.3%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand eyeshadow palette brands in September 2026?
2 changes
In September 2026, MAC gained share of searches among eyeshadow palette brands in New Zealand, from 4.9% to 6.3%.
Estimated monthly branded searches for Anastasia Beverly Hills in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anastasia Beverly Hills
1 branded search term
- anastasia beverly hills
MAC
3 branded search terms
- mac cosmetics
- mac cosmetics eyeliner
- mac powder
Other head-to-heads among eyeshadow palette brands
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