Brandwave

Maison Francis Kurkdjian vs Tom Ford:Which is more popular?

In September 2026, Tom Ford had more branded searches than Maison Francis Kurkdjian among fragrance brands in New Zealand. Tom Ford had about 8,460 branded searches, while Maison Francis Kurkdjian had 1,000. Tom Ford made up 6.4% of all fragrance brand searches we track, and Maison Francis Kurkdjian accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Tom Ford appeared in three of the five answers and Maison Francis Kurkdjian in two. Tom Ford was mentioned before Maison Francis Kurkdjian in two out of three answers that named either.

Among fragrance brands in New Zealand in September 2026

Who do people search for more?

Tom Ford, about 8 searches for every 1 for Maison Francis Kurkdjian

Tom Ford 8.5K searchesMaison Francis Kurkdjian 1K searches

Who does AI mention more?

Tom Ford, mentioned in 3 of 5 answers, Maison Francis Kurkdjian in 2

Tom Ford in 3 of 5Maison Francis Kurkdjian in 2 of 5

Who does AI recommend more?

Tom Ford, named ahead of Maison Francis Kurkdjian in 2 of 3 answers

Tom Ford first in 2Maison Francis Kurkdjian first in 1

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Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tom Ford was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Maison Francis Kurkdjian was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tom Ford was listed before Maison Francis Kurkdjian in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dior Beauty1st
  2. Chanel2nd
  3. Tom Ford3rd
  4. Maison Francis Kurkdjian4th
  5. Yves Saint Laurent5th
  6. Versace6th
  7. Jo Malone7th
  8. Rabanne8th
  9. Le Labo9th
  10. Gucci–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chanel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tom Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jo Malone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Versace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Labo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maison Francis Kurkdjian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rabanne1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Maison Francis Kurkdjian or Tom Ford more popular in search?

This chart shows how often people search Google for Maison Francis Kurkdjian and Tom Ford by name. Each line represents a brand's share of searches for all 12 fragrance brands we track, month by month, from searches in New Zealand.

Maison Francis Kurkdjian and Tom Ford among fragrance brands in New Zealand, by month

Share of searches by month for Tom Ford, Maison Francis Kurkdjian. The figures are in the table below the chart.

View monthly share of searches table
MonthYves Saint LaurentDior BeautyVersaceGucciChanelTom FordJo MaloneRabanneCarolina HerreraLe LaboMaison Francis KurkdjianViktor&Rolf
Oct 202517.7%16.7%18.4%17.4%11.4%8%4%2.7%1.5%1.1%0.72%0.34%
Nov 202518.7%17.3%18.5%16.7%11.7%6.1%4.6%2.6%1.8%1.1%0.51%0.37%
Dec 202519.5%16.9%17.1%15.2%13.4%5.7%5.2%3.4%1.7%0.98%0.61%0.37%
Jan 202619.3%17.5%16.9%16.6%13.6%6.1%3.5%2.6%1.7%1.1%0.63%0.37%
Feb 202618.2%17.3%16.3%17.3%14.6%5.9%3.7%3.1%1.5%0.99%0.72%0.29%
Mar 202618.2%18%15.9%16.3%14.1%6.2%4.3%2.7%2%1.2%0.67%0.4%
Apr 202618.2%18.2%16.5%17.2%12.8%6%4.1%2.8%2%1.2%0.65%0.27%
May 202616.2%18.6%16.8%16.1%16.8%5.4%3.7%2.4%1.8%1.2%0.55%0.35%
Jun 202617%16.4%13.9%14.4%23.4%5.7%3.1%2.8%1.5%1%0.58%0.26%
Jul 202619.4%18.2%14.8%15.8%14.6%6.4%4%2.9%1.7%1.1%0.51%0.39%
Aug 202618.9%21%15.7%14.1%13.9%6%3.5%3%1.7%1.2%0.53%0.36%
Sep 202620.1%19%15.8%14.6%12.1%6.4%4.4%3.1%2%1.4%0.75%0.29%

How has the Maison Francis Kurkdjian and Tom Ford comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fragrance brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Maison Francis Kurkdjian in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  2. Estimated monthly branded searches for Tom Ford in New Zealand fell 13.1% over 12 measured months, from 9.7K to 8.5K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Maison Francis Kurkdjian’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maison Francis Kurkdjian

1 branded search term

  • maison francis kurkdjian

Tom Ford

10 branded search terms

  • tom ford
  • tom ford cologne
  • tom ford ft
  • tom ford parfum
  • tom ford spectacles
  • tom ford sun
  • tomford
  • tomford cologne
  • tomford oud wood
  • tomford perfume

How the Brand Demand Index is measured

Other head-to-heads among fragrance brands

Creator with pink hair and a pink jacket

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