Room spray brands in New Zealand:Which are most popular?
In September 2026, Aesop was the most searched room spray brand in New Zealand, accounting for 30.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Ecoya showed up in every answer. Ecoya was recommended most often, coming first in all four responses that gave a list.
AesopShare of searches 30.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
EcoyaShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Jo MaloneShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DiptyqueShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Ashley & CoShare of searches 8.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Follow room spray brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top room spray brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Ecoya appeared every time. Ecoya was recommended most often, coming first in all four answers that gave a list. The Aromatherapy Company was second, and Ashley & Co was third. Jo Malone, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecoya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ashley & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Aromatherapy Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aesop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about room spray brands
5 answers
Asked ChatGPT
“Which room spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best room spray brands in New Zealand?”
Asked ChatGPT
“What's the best room spray brand in New Zealand for freshening rooms?”
Searched Google, AI Overview
“room spray nz”
Searched Google, AI Overview
“room freshener spray”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which room spray brands do people search for most?
This chart shows how often people search Google for each room spray brand by name. Each line represents a brand's share of searches for all six room spray brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aesop, Ecoya, Jo Malone, Diptyque, Ashley & Co, The Aromatherapy Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Ecoya | Jo Malone | Diptyque | Ashley & Co | The Aromatherapy Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 24.4% | 17.7% | 12.4% | 10.9% | 3.3% |
| Nov 2025 | 38% | 33.6% | 11.6% | 7% | 8% | 1.8% |
| Dec 2025 | 29% | 31% | 18.7% | 9.5% | 8.2% | 3.6% |
| Jan 2026 | 30.8% | 24.1% | 17.1% | 13.7% | 10.4% | 3.8% |
| Feb 2026 | 33.1% | 20.9% | 17.5% | 13.5% | 11.5% | 3.5% |
| Mar 2026 | 34% | 22.1% | 18.9% | 12.1% | 10% | 3% |
| Apr 2026 | 29.3% | 23.2% | 19% | 15.1% | 10.3% | 3.1% |
| May 2026 | 31.4% | 24.2% | 17.4% | 12.9% | 10.8% | 3.3% |
| Jun 2026 | 34% | 25.2% | 14.7% | 13.6% | 9.6% | 2.9% |
| Jul 2026 | 24.4% | 43.1% | 13% | 10.5% | 6.8% | 2.1% |
| Aug 2026 | 30.2% | 24.2% | 16.3% | 14.4% | 12.5% | 2.5% |
| Sep 2026 | 30.5% | 24% | 20.1% | 14.3% | 8.5% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.5% | 8.6K | -1.2% | +0.3 points | |
| 2, held 2nd | 24% | 6.7K | -3% | -0.2 points | |
| 3, held 3rd | 20.1% | 5.7K | +21.2% | +3.9 points | |
| 4, held 4th | 14.3% | 4K | -2.7% | -0.1 points | |
| 5, held 5th | 8.5% | 2.4K | -33.3% | -4 points | |
| 6, held 6th | 2.6% | 720 | 0% | +0.1 points |
1.
Aesop30.5%
Held 1st. 8.6K estimated branded searches, -1.2% vs prior month. Share +0.3 points.
2.
Ecoya24%
Held 2nd. 6.7K estimated branded searches, -3% vs prior month. Share -0.2 points.
20.1%
Held 3rd. 5.7K estimated branded searches, +21.2% vs prior month. Share +3.9 points.
4.
Diptyque14.3%
Held 4th. 4K estimated branded searches, -2.7% vs prior month. Share -0.1 points.
8.5%
Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -4 points.
2.6%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among room spray brands in New Zealand?
6 brands
In September 2026, Aesop was the most searched among room spray brands in New Zealand, with an estimated 8.6K branded searches, 30.5% of all searches for the six we track. Ecoya is in 2nd place, 6.5 percentage points behind at 24%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Aesop | 31.3% → 30.5% | 38%Nov 2025 | 24.4%Jul 2026 | 1st |
| Ecoya | 24.4% → 24% | 43.1%Jul 2026 | 20.9%Feb 2026 | 2nd |
| Jo Malone | 17.7% → 20.1% | 20.1%Sep 2026 | 11.6%Nov 2025 | 3rd |
| Diptyque | 12.4% → 14.3% | 15.1%Apr 2026 | 7%Nov 2025 | 4th |
| Ashley & Co | 10.9% → 8.5% | 12.5%Aug 2026 | 6.8%Jul 2026 | 5th |
| The Aromatherapy Company | 3.3% → 2.6% | 3.8%Jan 2026 | 1.8%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Aesop’s share of searches among room spray brands in New Zealand decreased from 31.3% to 30.5%.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands in New Zealand increased from 17.7% to 20.1%.
- Across the 12 months ending September 2026, Diptyque’s share of searches among room spray brands in New Zealand increased from 12.4% to 14.3%.
- Across the 12 months ending September 2026, Ashley & Co’s share of searches among room spray brands in New Zealand decreased from 10.9% to 8.5%.
- Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand decreased from 3.3% to 2.6%.
- Across the 12 months ending September 2026, Aesop’s share of searches among room spray brands in New Zealand peaked at 38% in November 2025 and was lowest at 24.4% in July 2026.
- Across the 12 months ending September 2026, Ecoya’s share of searches among room spray brands in New Zealand peaked at 43.1% in July 2026 and was lowest at 20.9% in February 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands in New Zealand peaked at 20.1% in September 2026 and was lowest at 11.6% in November 2025.
- Across the 12 months ending September 2026, Diptyque’s share of searches among room spray brands in New Zealand peaked at 15.1% in April 2026 and was lowest at 7% in November 2025.
- Across the 12 months ending September 2026, Ashley & Co’s share of searches among room spray brands in New Zealand peaked at 12.5% in August 2026 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand peaked at 3.8% in January 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, Ecoya held steady: its share of searches among room spray brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand room spray brands in September 2026?
4 changes
In September 2026, Jo Malone gained share of searches among room spray brands in New Zealand, from 16.3% to 20.1%.
In September 2026, Ashley & Co lost share of searches among room spray brands in New Zealand, from 12.5% to 8.5%.
Estimated monthly branded searches for Diptyque in New Zealand rose 22.5% over 12 measured months, from 3.3K to 4K in September 2026.
Estimated monthly branded searches for The Aromatherapy Company in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Compare popularity between leading brands
- Aesop vs Ecoya: compare popularity
- Aesop vs Jo Malone: compare popularity
- Aesop vs Diptyque: compare popularity
- Aesop vs Ashley & Co: compare popularity
- Ecoya vs Jo Malone: compare popularity
- Ecoya vs Diptyque: compare popularity
- Ecoya vs Ashley & Co: compare popularity
- Jo Malone vs Diptyque: compare popularity
- Jo Malone vs Ashley & Co: compare popularity
- Diptyque vs Ashley & Co: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.