How popular isThe Aromatherapy Company?
In September 2026, people searched for The Aromatherapy Company by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 2.6% of all New Zealand room spray brand searches, placing The Aromatherapy Company sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about room spray brands, The Aromatherapy Company appeared in two of the five answers and was the second most recommended of the six.
The Aromatherapy Company is the sixth most searched of 6 competitors and the second most recommended in AI answers.
AesopShare of searches 30.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
EcoyaShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Jo MaloneShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DiptyqueShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
The Aromatherapy CompanyShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top room spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Aromatherapy Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Aromatherapy Company is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecoya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ashley & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Aromatherapy Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aesop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about room spray brands
5 answers
Asked ChatGPT
“Which room spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best room spray brands in New Zealand?”
Asked ChatGPT
“What's the best room spray brand in New Zealand for freshening rooms?”
Searched Google, AI Overview
“room spray nz”
Searched Google, AI Overview
“room freshener spray”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which room spray brands compete with The Aromatherapy Company?
Share of searches by month for Aesop, Ecoya, Jo Malone, Diptyque, Ashley & Co, The Aromatherapy Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Ecoya | Jo Malone | Diptyque | Ashley & Co | The Aromatherapy Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 24.4% | 17.7% | 12.4% | 10.9% | 3.3% |
| Nov 2025 | 38% | 33.6% | 11.6% | 7% | 8% | 1.8% |
| Dec 2025 | 29% | 31% | 18.7% | 9.5% | 8.2% | 3.6% |
| Jan 2026 | 30.8% | 24.1% | 17.1% | 13.7% | 10.4% | 3.8% |
| Feb 2026 | 33.1% | 20.9% | 17.5% | 13.5% | 11.5% | 3.5% |
| Mar 2026 | 34% | 22.1% | 18.9% | 12.1% | 10% | 3% |
| Apr 2026 | 29.3% | 23.2% | 19% | 15.1% | 10.3% | 3.1% |
| May 2026 | 31.4% | 24.2% | 17.4% | 12.9% | 10.8% | 3.3% |
| Jun 2026 | 34% | 25.2% | 14.7% | 13.6% | 9.6% | 2.9% |
| Jul 2026 | 24.4% | 43.1% | 13% | 10.5% | 6.8% | 2.1% |
| Aug 2026 | 30.2% | 24.2% | 16.3% | 14.4% | 12.5% | 2.5% |
| Sep 2026 | 30.5% | 24% | 20.1% | 14.3% | 8.5% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.5% | 8.6K | -1.2% | +0.3 points | |
| 2, held 2nd | 24% | 6.7K | -3% | -0.2 points | |
| 3, held 3rd | 20.1% | 5.7K | +21.2% | +3.9 points | |
| 4, held 4th | 14.3% | 4K | -2.7% | -0.1 points | |
| 5, held 5th | 8.5% | 2.4K | -33.3% | -4 points | |
| 6, held 6th | 2.6% | 720 | 0% | +0.1 points |
1.
Aesop30.5%
Held 1st. 8.6K estimated branded searches, -1.2% vs prior month. Share +0.3 points.
2.
Ecoya24%
Held 2nd. 6.7K estimated branded searches, -3% vs prior month. Share -0.2 points.
20.1%
Held 3rd. 5.7K estimated branded searches, +21.2% vs prior month. Share +3.9 points.
4.
Diptyque14.3%
Held 4th. 4K estimated branded searches, -2.7% vs prior month. Share -0.1 points.
8.5%
Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -4 points.
2.6%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between The Aromatherapy Company and its closest rivals
- The Aromatherapy Company vs Aesop: compare popularity
- The Aromatherapy Company vs Ecoya: compare popularity
- The Aromatherapy Company vs Jo Malone: compare popularity
- The Aromatherapy Company vs Diptyque: compare popularity
- The Aromatherapy Company vs Ashley & Co: compare popularity
- Compare The Aromatherapy Company with any brand
Every comparison with The Aromatherapy Company
5 comparisons
How has branded search demand for The Aromatherapy Company changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Aromatherapy Company in New Zealand fell from 880 to 720.
- Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand decreased from 3.3% to 2.6%.
- Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand peaked at 3.8% in January 2026 and was lowest at 1.8% in November 2025.
How did search popularity change for New Zealand room spray brands in September 2026?
4 changes
In September 2026, Jo Malone gained share of searches among room spray brands in New Zealand, from 16.3% to 20.1%.
In September 2026, Ashley & Co lost share of searches among room spray brands in New Zealand, from 12.5% to 8.5%.
Estimated monthly branded searches for Diptyque in New Zealand rose 22.5% over 12 measured months, from 3.3K to 4K in September 2026.
Estimated monthly branded searches for The Aromatherapy Company in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are The Aromatherapy Company’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Aromatherapy Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the aromatherapy company
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