Aesop vs The Aromatherapy Company:Which is more popular?
In September 2026, Aesop had more branded searches than The Aromatherapy Company among room spray brands in New Zealand. Aesop had about 8,580 branded searches, while The Aromatherapy Company had 720. Aesop made up 30.5% of all room spray brand searches we track, and The Aromatherapy Company accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about room spray brands, The Aromatherapy Company appeared in two of the five answers and Aesop in one. The Aromatherapy Company was mentioned before Aesop in two out of three answers that named either.
Who do people search for more?
Aesop, about 12 searches for every 1 for The Aromatherapy Company
Who does AI mention more?
The Aromatherapy Company, mentioned in 2 of 5 answers, Aesop in 1
Who does AI recommend more?
The Aromatherapy Company, named ahead of Aesop in 2 of 3 answers
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Top room spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Aromatherapy Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aesop was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Aromatherapy Company was listed before Aesop in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ecoya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ashley & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Aromatherapy Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aesop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about room spray brands
5 answers
Asked ChatGPT
“Which room spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best room spray brands in New Zealand?”
Asked ChatGPT
“What's the best room spray brand in New Zealand for freshening rooms?”
Searched Google, AI Overview
“room spray nz”
Searched Google, AI Overview
“room freshener spray”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aesop or The Aromatherapy Company more popular in search?
This chart shows how often people search Google for Aesop and The Aromatherapy Company by name. Each line represents a brand's share of searches for all six room spray brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aesop, The Aromatherapy Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Ecoya | Jo Malone | Diptyque | Ashley & Co | The Aromatherapy Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 24.4% | 17.7% | 12.4% | 10.9% | 3.3% |
| Nov 2025 | 38% | 33.6% | 11.6% | 7% | 8% | 1.8% |
| Dec 2025 | 29% | 31% | 18.7% | 9.5% | 8.2% | 3.6% |
| Jan 2026 | 30.8% | 24.1% | 17.1% | 13.7% | 10.4% | 3.8% |
| Feb 2026 | 33.1% | 20.9% | 17.5% | 13.5% | 11.5% | 3.5% |
| Mar 2026 | 34% | 22.1% | 18.9% | 12.1% | 10% | 3% |
| Apr 2026 | 29.3% | 23.2% | 19% | 15.1% | 10.3% | 3.1% |
| May 2026 | 31.4% | 24.2% | 17.4% | 12.9% | 10.8% | 3.3% |
| Jun 2026 | 34% | 25.2% | 14.7% | 13.6% | 9.6% | 2.9% |
| Jul 2026 | 24.4% | 43.1% | 13% | 10.5% | 6.8% | 2.1% |
| Aug 2026 | 30.2% | 24.2% | 16.3% | 14.4% | 12.5% | 2.5% |
| Sep 2026 | 30.5% | 24% | 20.1% | 14.3% | 8.5% | 2.6% |
How has the Aesop and The Aromatherapy Company comparison changed over the last 12 months?
3 findings
- Aesop was ahead of The Aromatherapy Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among room spray brands in New Zealand moved from 31.3% to 30.5%, and its estimated monthly branded searches moved from 8.3K to 8.6K.
- Across the 12 months ending September 2026, The Aromatherapy Company’s share of searches among room spray brands in New Zealand moved from 3.3% to 2.6%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand room spray brands in September 2026?
1 change
Estimated monthly branded searches for The Aromatherapy Company in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Aesop’s and The Aromatherapy Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
18 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop body wash
- aesop deo
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop parfum
- aesop room spray
- aesop sale
- aesop skincare
- aesop tacit
The Aromatherapy Company
1 branded search term
- the aromatherapy company
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