Brandwave

Aesop vs Ecoya:Which is more popular?

In September 2026, Aesop had more branded searches than Ecoya among room spray brands in New Zealand. Aesop had about 8,580 branded searches, while Ecoya had 6,740. Aesop made up 30.5% of all room spray brand searches we track, and Ecoya accounted for 24%. When we asked ChatGPT and Google AI Overviews about room spray brands, Ecoya appeared in all five answers and Aesop in one. Ecoya was mentioned before Aesop in every answer.

Among room spray brands in New Zealand in September 2026

Who do people search for more?

Aesop, about 27% more searches than Ecoya

Aesop 8.6K searchesEcoya 6.7K searches

Who does AI mention more?

Ecoya, mentioned in every answer we collected

Ecoya in 5 of 5Aesop in 1 of 5

Who does AI recommend more?

Ecoya, named ahead of Aesop in every answer

Ecoya first in 4Aesop never first

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Top room spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecoya appeared in all five answers. Aesop was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ecoya was listed before Aesop in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ecoya1st
  2. The Aromatherapy Company2nd
  3. Ashley & Co3rd
  4. Aesop4th
  5. Jo Malone–
  6. Diptyque–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecoya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ashley & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Aromatherapy Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about room spray brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aesop or Ecoya more popular in search?

This chart shows how often people search Google for Aesop and Ecoya by name. Each line represents a brand's share of searches for all six room spray brands we track, month by month, from searches in New Zealand.

Aesop and Ecoya among room spray brands in New Zealand, by month

Share of searches by month for Aesop, Ecoya. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopEcoyaJo MaloneDiptyqueAshley & CoThe Aromatherapy Company
Oct 202531.3%24.4%17.7%12.4%10.9%3.3%
Nov 202538%33.6%11.6%7%8%1.8%
Dec 202529%31%18.7%9.5%8.2%3.6%
Jan 202630.8%24.1%17.1%13.7%10.4%3.8%
Feb 202633.1%20.9%17.5%13.5%11.5%3.5%
Mar 202634%22.1%18.9%12.1%10%3%
Apr 202629.3%23.2%19%15.1%10.3%3.1%
May 202631.4%24.2%17.4%12.9%10.8%3.3%
Jun 202634%25.2%14.7%13.6%9.6%2.9%
Jul 202624.4%43.1%13%10.5%6.8%2.1%
Aug 202630.2%24.2%16.3%14.4%12.5%2.5%
Sep 202630.5%24%20.1%14.3%8.5%2.6%

How has the Aesop and Ecoya comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Ecoya took it in December 2025, Aesop took it in January 2026, Ecoya took it in July 2026, Aesop took it in August 2026.
  • Across the 12 months ending September 2026, Aesop’s share of searches among room spray brands in New Zealand moved from 31.3% to 30.5%, and its estimated monthly branded searches moved from 8.3K to 8.6K.
  • Across the 12 months ending September 2026, Ecoya’s share of searches among room spray brands in New Zealand moved from 24.4% to 24%, and its estimated monthly branded searches moved from 6.5K to 6.7K.

How did search popularity change for New Zealand room spray brands in September 2026?

0 changes

Neither Aesop nor Ecoya moved beyond provider rounding among room spray brands in September 2026.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Aesop’s and Ecoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesop

18 branded search terms

  • aesop
  • aesop animal
  • aesop aromatique
  • aesop body wash
  • aesop deo
  • aesop gift set
  • aesop hand wash
  • aesop handbalm
  • aesop high street
  • aesop hwyl
  • aesop incense
  • aesop lip balm
  • aesop marrakech
  • aesop parfum
  • aesop room spray
  • aesop sale
  • aesop skincare
  • aesop tacit

Ecoya

9 branded search terms

  • ecoya
  • ecoya car diffusers
  • ecoya gift set
  • ecoya hand cream
  • ecoya hand wash
  • ecoya lotion
  • ecoya lychee guava
  • ecoya outlet
  • ecoya sale

How the Brand Demand Index is measured

Other head-to-heads among room spray brands

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